Content Strategy Services
We position your information offering, because relevant content and contexts create new added value for your target group. We identify your USPs as well as the values generated by them for your target group. We position your publication in the market category where it can best support your marketing and sales efforts in the future.
We develop content territories that are in high demand by your target group and that can be linked to your products and services. Within these content territories, entire storylines as well as individual contents are developed and published in order to pick up and qualify the target group as early as possible in your customer journey.
Keywords & Glossaries
Based on quantitative and qualitative SEO audits, we identify the keywords for which the content should be optimized and later found. In consultation with your brand managers, we develop a glossary for terms that are brand-compliant and brand-defining and should therefore be used in subsequent communication.
Tone of Voice
Together with your brand managers, we develop an approach that reflects your brand values, has positive connotations for the target group and is therefore to be used in subsequent regular communication.
Formats & Format Characteristics
We define individual, efficient and effective formats in text, image, video and audio for your future content. Popular and proven format characteristics, such as Toplists, Ultimate Guides or Opinion Roundups, ensure maximum conversion in your target group.
We create one-time or regular editorial calendars for all your marketing channels. Our editorial calendars reference all strategic considerations from content and content marketing strategies for each content, so that each content achieves its predefined goals.
Why Crispy Content®?
Content Strategy in Agile Sprints
Your content strategies are created together during a weekly consulting call. The consulting calls follow the framework of the Crispy Content® Marketing Canvas and are prepared individually for you. In this way, we ensure that you and your market are reflected in the content strategy at every stage of the consulting.
A Content Strategy Designed For Execution
Our content strategies are integrated into an editorial environment of your choice from day one: Confluence, Teams, Airtable, Jira - the choice is yours. This way, the content producers always have your thoughts and decisions in front of them in their later editorial day-to-day work. If you need a presentation for the management board, we prepare the resolutions for you in a professional, didactic and condensed way.
A Content Strategy That Performs
Our content strategies are created by professional and creative marketers who help you achieve marketing and sales goals. Because we put the user at the center, the strategy is our blueprint for creating relevant, high-quality, creative content that will engage your target audience from the moment you launch!
A Content Strategy For The Future
Every content strategy must be challenged with new content every day. That's why we map our content strategies in our Content Marketing Framework in such a way that you can develop them independently with little effort in your day-to-day business.
What is a content strategy?
A content strategy defines your future content for all your digital marketing and sales channels, e.g. website, CRM, social media, apps or chatbots.
Why is a content strategy important?
A content strategy is important because it defines how you want to reach your target audiences, meet their expectations, and achieve your desired business goals (authority, trust, visibility, reach, and conversions) before the more costly production.
What is part of a content strategy?
A content strategy includes positioning, the development of content territories, keywords & glossaries and formats & format characteristics as well as an editorial calendar template for later operational implementation.
How do I develop a content strategy?
A content strategy starts with positioning, target group analysis, competitive analysis, and the development of content territories and tone of voice. The content strategy thus forms the basis for subsequent operational work.
Contact us for any further questions you might have.
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