Why Crispy Content®?
Countless offers vying for the attention of online store operators, strict regulation on the German market, a service that B2B customers like to perceive as a convenience good, which is why pricing is often decided: These and many other reasons make it difficult for new payment providers to capture market share. This is where a suitable content marketing strategy is needed.
Germany is not exactly considered a pioneer in digitization. Therefore, you should seize this opportunity and support merchants who have not yet dared to take the step toward e-commerce as trusted authorities. It's not the communica-tion of your product that's decisive here, but the scenario they develop for their future customers and which integrates their payment solution in a customized manner.
Using structured assessments, we analyze your initial situation. We audit existing strategies, the technical environment, content, top 3 competitors and much more. During weekly consulting calls, we work with you to develop a consistent and pragmatic content marketing strategy based on our Crispy Content® Marketing Canvas that you can apply and iterate on a day-to-day basis. We then roll out all content production and marketing measures.
Our Track Record
We have worked for payment providers such as Concardis and Nets in the past. We are very proud of our client portfolio as it underlines that our approach to content marketing works successfully for global and local providers and in different industries alike. For more detailed information, get in touch with us!
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