HubSpot Management Services
In order to automate customer acquisition, we first analyze your complete online presence. We use these components later on for marketing automation with HubSpot. We analyze your contacts, subscriber lists, emails, forms, landing pages, website pages, workflows, and of course your content itself. This keeps you ready for action – automatically!
Automated customer acquisition requires three parts: personalized content, knowledge of the customer journey, and the technology to put it into action. We develop strategies that generate more leads and create sustainable business growth.
We know well that content at the right time and place turns an anonymous user into a loyal customer. We create this content to generate leads for specifically for you – always with 100% legal compliance.
Our lead scoring process defines your target group and their particular customer journey based on their persona. We use their tracking data to determine whether or not a lead is relevant for you. We then optimize, optimize, optimize, and you get sustainable business growth.
Contact List Management
Your contact list only matters if they still care about what they’re reading. We keep your contact list active and fresh by handling email bounces, updating data privacy, and removing inactive subscribers. Our automated process maximizes the engagement of your contact list.
We use marketing automation platforms to clarify and streamline workflows. We know which solution is the best for you and your particular customers. We identify how you can improve your workflow and optimize it to bring you closer to your target customers.
Why Crispy Content®?
More Time for Your Core Business
Crispy Content® is an expert in marketing automation. We determine the best strategy for your business by analyzing your data, and then choose the software to get you there. This gives you more time for what’s important: your products and services.
More Sales Conversions
Crispy Content® knows exactly how to get you more successful sales. We determine your target market, engage them, and convert them with marketing automation and strategically developed content.
Transparency & Cost Control
We are experienced enough to know that data doesn’t get you very far if you don’t analyze it. Content Marketing Excellence® is a data analysis process we specifically developed to define your marketing goals. We also compare this with your financial requirements and find a balance between them. We provide you with transparent results that maximize your investments, so you’ll know exactly how your money has been spent.
Custom Working Methods
We adapt to you, not the other way around. You decide which particular marketing automation steps you need help with. We support you with just planning, implementing workflows, or both. We can work externally or side by side with your team. Our full range of choices empowers you to take control over your marketing.
How much does marketing automation cost?
The total cost depends on your particular needs. Costs are based on three main elements: software licensing, content development, and project management. Licenses start at €150 per month. Content development for a campaign starts at €2.500. This could include content like emails, landing pages, and white papers. Project management costs are based on the complexity of the campaign, the marketing automation software used, and which content needs to be managed.
What is the best marketing automation software?
This depends entirely on your individual needs. Typical evaluation criteria include: integration capability, multiple languages, multiple client usage, data privacy compliance, and your individual software requirements. Selecting the right tool for you is a part of our marketing automation software audits. In most cases, HubSpot is the best option.
When is marketing automation worthwhile for me?
It’s a simple fact that if a product or service is expensive or complex, it requires more explanation to convince someone to buy it. Marketing automation completes this information gap in an efficient and targeted manner. We compare the related costs with your goals to find a balance between them and maximize the results.
I just want to do email marketing. Is it necessary to use an entire marketing automation platform?
Marketing automation software is useful because it provides comprehensive automation capabilities, such as chatbots and a landing page builder. Using a pure email marketing solution makes sense if you can continue with your other marketing methods and don’t need these additional elements. Nevertheless, email marketing is an essential part of marketing automation so we will determine the marketing automation strategy that suits your business.
Contact us for any further questions you might have.
More topics you might like
The Content Audit - Part 2
In part two of our mini-series, we explain our 4-step road map to our successful content audit resulting in higher rankings in search engines.
The Content Audit - Part 1
In this article we show you just how important a content audit is, how SEO cannot live without good content, and why you need to check in regularly.
The Paid Media Audit - Part 2
In second article of our mini series we show you how to audit your paid media in seven thorough steps.
The Paid Media Audit - Part 1
In this article we take a look at how paid advertisement works, the different approaches of a Paid Media Audit, and which tools can help you up your game.
The CRM Audit - Part 2
In the second part of this mini-series, we'll show you how to perform a CRM audit and get more ROI from your data in seven easy steps.
The CRM Audit - Part 1
In the first part of this mini-series we explain what a CRM audit is, what the benefits are, and which tools to use.
The benefits of a successful pitch-workshop
Our idea of a good workshop consists of six outcomes that must be achieved at the end of a succesful pitch workshop. Discover them here.
Why regular agency pitches don’t work
11 reasons why agency pitches fail to do what they’re designed to do: to choose the right agency for the job – and our proven solution for it.
How to host a perfect pitch-workshop
A workshop instead of a standard pitch? In this article, we explain how to host a perfect pitch-workshop and show the benefits.
SEO For Pharma Companies: Why There is No Way Around It
Pharmaceutical companies, whose products are so in need of explanation and demand, cannot do without SEO. We show why this is so.
HubSpot History: What Made HubSpot a Success
The history of HubSpot shows how it became one of the most popular and demanded marketing software to date. Let's dive into it!
Content-Marketing For Pharma Companies
Nowadays, no pharmaceutical company can afford not to communicate with its target group. In our article, we show why this is the case.
Crispy Content® is looking for a Senior Content Team
Crispy Content® is looking for a Senior Content Strategist (m/f/d) and a Senior Project Manager (m/f/d).
Decoded: Content Marketing and SEO with Brian Dean - Part 2
The best hacks from SEO genius Brian Dean: Learn which strategies you can use to improve your ranking and create gripping online videos.
Decoded: Content Marketing and SEO with Brian Dean – Part 1
The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.
TikTok Marketing: 6 Reasons B2B Brands Should Use It
TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.
Decoded: Content Marketing with Gary Vaynerchuk – Part 2
Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.
Decoded: Content Marketing with Gary Vaynerchuk – Part 1
Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.
An Entrepreneur's Guide to Social Media Management Software
Still wondering what sets social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.
Email Marketing with Noah Kagan - Part 2
Do you want to generate leads and more sales through effective email marketing? Discover tips 6 to 8 from online marketing expert Noah Kagan.
Email Marketing with Noah Kagan - Part 1
Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.
The Customer Journey
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
The Conversion Funnel
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
The 7 Steps SEO Audit
In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.
Content Marketing Decoded: Social Media Examiner – Part 2
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Successful Blogging: 14 Effective Example – Part 2
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
Successful Blogging: 14 Effective Example – Part 1
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Content Marketing Decoded: Social Media Examiner – Part 1
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
Content Marketing Decoded: The SEO Hacks of Neil Patel
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
FREE Online Course: “Making Content” (7 Lessons)
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
10 Steps For Your Perfect Website Content Strategy – Pt. 2
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
10 Steps For Your Perfect Website Content Strategy – Pt. 1
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
15 Content Tools We Still Use | Part 2
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
15 Content Tools We Still Use | Part 1
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
Post COVID-19: Reasons Germany will be Your Next Best Market
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
How to Do Content Production for Blogs with Airtable
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
"Car dealerships need social media marketing"
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
Content Marketing Agency - 10 Lessons Across 10 Years
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
Gerrit Grunert: A HubSpot Interview with CIO Applications
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
SEO in Real Life
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
How To Create A Persona
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
The digital transformation of the PR Agency
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
An Interview with Sandra Harzer-Kux from Territory
Sandra Harzer-Kux, Managing Director of Germany's leading brand content agency, Territory, in an interview with Gerrit Grunert.
Campaign Management 101: Campaign Layering
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
Methodical Content Marketing: Persona Pt. 1
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation Marketing and ROI
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How Much Does A Content Marketing Strategy Cost?
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
Mo' Money, No Problems – from Searchmetrics Summit 2017
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Marketing Automation – From Persona to Personalization
Buyer personas are important, but how should you get your message across to individual users? Personalization is the key.
Checklist: Competitiveness Analysis in Content Marketing
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
Return On Content Marketing Investment
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
Conversion Optimisation in Content Marketing
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Content Marketing: From Strategy to Campaign and Back Again
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
How to Find the Right Content Marketing Agency
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive Lead Scoring – A Glimpse Into the Future
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Big Data in Content Marketing
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
How to Create a Content Marketing Strategy
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
Lead Scoring: The Highest Form of B2B Marketing
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Next Level Lead Nurturing
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
Outstrip Your E-Commerce Competition
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
The 3 Biggest Content Marketing Pitfalls
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling: Why the Brain loves Stories
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
7 Email Marketing Trends You Should Know
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Conventional Marketing Doesn't Work On Millennials
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
Why insurance companies should practice content marketing
How do insurance companies integrate content marketing into their marketing strategy?
Content Marketing For Financial Services Providers
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
Off-page analysis: Quality & quantity keywords
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
5 reasons hotel chains should practice content marketing
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
Six building blocks for successful localisation
We have created a checklist of the six building blocks of a high quality full service localisation.
4 reasons tour operators should practice content marketing
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
7 easy steps to the perfect long tail keyword
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
Storytelling competence: How to spot marketing talents
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
Content Marketing on Instagram: 5 successful examples
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Content Marketing: 9 tips for a successful blog promotion
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
Your successful content marketing cycle in 6 steps
These 6 steps will help you develop your very own content marketing cycle.