HubSpot Management Services
In order to automate customer acquisition, we first analyze your complete online presence. We use these components later on for marketing automation with HubSpot. We analyze your contacts, subscriber lists, emails, forms, landing pages, website pages, workflows, and of course your content itself. This keeps you ready for action – automatically!
Automated customer acquisition requires three parts: personalized content, knowledge of the customer journey, and the technology to put it into action. We develop strategies that generate more leads and create sustainable business growth.
We know well that content at the right time and place turns an anonymous user into a loyal customer. We create this content to generate leads for specifically for you – always with 100% legal compliance.
Our lead scoring process defines your target group and their particular customer journey based on their persona. We use their tracking data to determine whether or not a lead is relevant for you. We then optimize, optimize, optimize, and you get sustainable business growth.
Contact List Management
Your contact list only matters if they still care about what they’re reading. We keep your contact list active and fresh by handling email bounces, updating data privacy, and removing inactive subscribers. Our automated process maximizes the engagement of your contact list.
We use marketing automation platforms to clarify and streamline workflows. We know which solution is the best for you and your particular customers. We identify how you can improve your workflow and optimize it to bring you closer to your target customers.
Why Crispy Content®?
More Time for Your Core Business
Crispy Content® is an expert in marketing automation. We determine the best strategy for your business by analyzing your data, and then choose the software to get you there. This gives you more time for what’s important: your products and services.
More Sales Conversions
Crispy Content® knows exactly how to get you more successful sales. We determine your target market, engage them, and convert them with marketing automation and strategically developed content.
Transparency & Cost Control
We are experienced enough to know that data doesn’t get you very far if you don’t analyze it. Content Marketing Excellence® is a data analysis process we specifically developed to define your marketing goals. We also compare this with your financial requirements and find a balance between them. We provide you with transparent results that maximize your investments, so you’ll know exactly how your money has been spent.
Custom Working Methods
We adapt to you, not the other way around. You decide which particular marketing automation steps you need help with. We support you with just planning, implementing workflows, or both. We can work externally or side by side with your team. Our full range of choices empowers you to take control over your marketing.
How much does marketing automation cost?
The total cost depends on your particular needs. Costs are based on three main elements: software licensing, content development, and project management. Licenses start at €150 per month. Content development for a campaign starts at €2.500. This could include content like emails, landing pages, and white papers. Project management costs are based on the complexity of the campaign, the marketing automation software used, and which content needs to be managed.
What is the best marketing automation software?
This depends entirely on your individual needs. Typical evaluation criteria include: integration capability, multiple languages, multiple client usage, data privacy compliance, and your individual software requirements. Selecting the right tool for you is a part of our marketing automation software audits. In most cases, HubSpot is the best option.
When is marketing automation worthwhile for me?
It’s a simple fact that if a product or service is expensive or complex, it requires more explanation to convince someone to buy it. Marketing automation completes this information gap in an efficient and targeted manner. We compare the related costs with your goals to find a balance between them and maximize the results.
I just want to do email marketing. Is it necessary to use an entire marketing automation platform?
Marketing automation software is useful because it provides comprehensive automation capabilities, such as chatbots and a landing page builder. Using a pure email marketing solution makes sense if you can continue with your other marketing methods and don’t need these additional elements. Nevertheless, email marketing is an essential part of marketing automation so we will determine the marketing automation strategy that suits your business.
Contact us for any further questions you might have.
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