Individualized And Scalable
In order to automate customer acquisition, we first analyze your complete online presence. We use these components later on for marketing automation with HubSpot. We analyze your contacts, subscriber lists, emails, forms, landing pages, website pages, workflows, and of course your content itself. This keeps you ready for action – automatically!
Automated customer acquisition requires three parts: personalized content, knowledge of the customer journey, and the technology to put it into action. We develop strategies that generate more leads and create sustainable business growth.
We know well that content at the right time and place turns an anonymous user into a loyal customer. We create this content to generate leads for specifically for you – always with 100% legal compliance.
Our lead scoring process defines your target group and their particular customer journey based on their persona. We use their tracking data to determine whether or not a lead is relevant for you. We then optimize, optimize, optimize, and you get sustainable business growth.
Contact List Management
Your contact list only matters if they still care about what they’re reading. We keep your contact list active and fresh by handling email bounces, updating data privacy, and removing inactive subscribers. Our automated process maximizes the engagement of your contact list.
We use marketing automation platforms to clarify and streamline workflows. We know which solution is the best for you and your particular customers. We identify how you can improve your workflow and optimize it to bring you closer to your target customers.
Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
More Time for Your Core Business
Crispy Content® is an expert in marketing automation. We determine the best strategy for your business by analyzing your data, and then choose the software to get you there. This gives you more time for what’s important: your products and services.
More Sales Conversions
Crispy Content® knows exactly how to get you more successful sales. We determine your target market, engage them, and convert them with marketing automation and strategically developed content.
Transparency & Cost Control
We are experienced enough to know that data doesn’t get you very far if you don’t analyze it. Content Marketing Excellence® is a data analysis process we specifically developed to define your marketing goals. We also compare this with your financial requirements and find a balance between them. We provide you with transparent results that maximize your investments, so you’ll know exactly how your money has been spent.
Custom Working Methods
We adapt to you, not the other way around. You decide which particular marketing automation steps you need help with. We support you with just planning, implementing workflows, or both. We can work externally or side by side with your team. Our full range of choices empowers you to take control over your marketing.
How much does marketing automation cost?
The total cost depends on your particular needs. Costs are based on three main elements: software licensing, content development, and project management. Licenses start at €150 per month. Content development for a campaign starts at €2.500. This could include content like emails, landing pages, and white papers. Project management costs are based on the complexity of the campaign, the marketing automation software used, and which content needs to be managed.
What is the best marketing automation software?
This depends entirely on your individual needs. Typical evaluation criteria include: integration capability, multiple languages, multiple client usage, data privacy compliance, and your individual software requirements. Selecting the right tool for you is a part of our marketing automation software audits. In most cases, HubSpot is the best option.
When is marketing automation worthwhile for me?
It’s a simple fact that if a product or service is expensive or complex, it requires more explanation to convince someone to buy it. Marketing automation completes this information gap in an efficient and targeted manner. We compare the related costs with your goals to find a balance between them and maximize the results.
I just want to do email marketing. Is it necessary to use an entire marketing automation platform?
Marketing automation software is useful because it provides comprehensive automation capabilities, such as chatbots and a landing page builder. Using a pure email marketing solution makes sense if you can continue with your other marketing methods and don’t need these additional elements. Nevertheless, email marketing is an essential part of marketing automation so we will determine the marketing automation strategy that suits your business.
Contact us for any further questions you might have.
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