Conception and creation of performance-oriented advice content for the relaunch of the website nuernberger.de. Positioning of the client as a competent and objective insurance advisor.
Conception of the optimization of existing content and the production of new value-added content for the B2C target group. Per content piece: definition of the unique value proposition, the target and the keywords, as well as selection of the new, UX- and conversion-optimized layout elements to be used. Production of the articles and content management in the customer CMS.
Konzeption und Produktion von 60 Ratgeber-Artikeln innerhalb eines Monats, Verbesserung der User Experience, leserfreundliche und verständliche Aufbereitung von komplexen Themen aus dem Versicherungsbereich.
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