Increase the visibility of the Lechner brand and position it in the relevant set of the target group in the premium kitchen segment. After that, the newly acquired fans and users were to be converted through the sales funnel in a targeted manner in order to increase the company's sales.
Development of a customized content marketing strategy, definition of buyer personas and topic worlds, creation of a keyword strategy, style guide and content plan; implementation of a B2C blog, regular production of posts, email marketing and social media marketing for Facebook and Pinterest, and production of press releases. Developedand implemented a lead generation and qualification strategy and set up a marketing automation process for the campaign.
Increase in brand awareness and visibility on social networks and Google.de by improving rankings of relevant search terms, increase in hits on the offer. 6% of organic website visitors could be converted into marketing qualified leads.
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