Position Capgemini in the relevant set of the target group as an attractive employer. Building trust and enthusiasm with potential applicants. Accompany interested parties through Employee's Conversion Funnel to the application stage. Generate long-term pre-qualified applicants for the HR department.
Development of an analytically sound content and inbound marketing strategy (incl. target group analysis). Definition of topics, formats and channels for future communication. Conception of KPI-oriented website, blog and social content to increase organic visibility. Supplementary comprehensive paid media concept for search ads, native advertising and display ads.
Increase of visibility in search engines and reach in social media in the first months since beginning of content production and distribution. Career section of Capgemini's website now receives 50% more monthly visitors than before the start of the collaboration.
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