Conception and production of a lead generation campaign for the launch of the new, isocyanate-free insulation foam illbruck JF100.
Development of value-added content around the USPs of the product, definition of conversion goals in the customer journey of the B2B and B2C target group, conception and production of a search engine optimized campaign hub with content-offer landing pages for lead generation, development of an email marketing strategy for lead nurturing of the collected contacts including implementation in the marketing automation tool HubSpot, set-up and support of an affiliated Adwords campaign to increase reach as well as continuous analytics and optimization.
Increased product awareness, qualified B2B and B2C leads, and increased product sales.
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