Creation and execution of a leadgen campaign for the target group "family" for the generation and qualification of high quality leads with the help of marketing automation.
Development of a comprehensive B2C lead generation concept based on online content for website, blog, social media and email. The basic idea of the campaign is a transaction: interesting, informative, unique content in exchange for high-quality user data. We created all content along the customer journey for a wide range of channels and in the appropriate formats, tailored to the current needs of the target group.
The campaign was automatically controlled and optimized on the basis of data. All results were fully evaluable and measurable. We were able to show that after just two months, the campaign goals for half a year had been achieved and in some cases exceeded.
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