Conception and implementation of the new Pro Generika website, taking into account the latest trends in SEO, content marketing and UX. Opening up and expanding the content of the stakeholder communication offering in the direction of the high-reach audience target group.
Implementation of a positioning workshop, development of new target group personas and new messaging. Restructuring of existing content based on content re-mapping. Content optimization according to Content Value Index. Development of B2C theme worlds. Development of conversion-boosting wireframes. Briefing and controlling of the web design agency during the implementation in Wordpress. Implementation of an e-mail marketing solution. Onboarding workshops.
Significant increase in all relevant metrics (visibility, keywords, rankings, hits, visitors, dwell time and path length). Acquisition of a new, wider-reaching target group.
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