Our Trainings & Workshops
Basics of AI
In this module, we will explain the fundamentals of Artificial Intelligence. This includes important terms and concepts, various types of AI, and the basics of machine learning. We will also discuss the ethical aspects of AI and its impact on society.
Ethics and AI
This module discusses the ethical aspects of AI usage, including issues related to data privacy, transparency, responsibility, and the potential social impact of AI.
AI in Marketing & Sales
In this module, participants will learn how to effectively utilize Artificial Intelligence in the field of marketing and sales. Key topics include predicting customer behavior, personalizing marketing campaigns, sales automation, and optimizing pricing strategies through AI.
AI in Customer Management
This module demonstrates how AI can be used to enhance customer management. It covers topics such as AI in customer service, personalized customer engagement with AI, and predictive models for customer behavior.
AI Content Strategy
Based on our Crispy Content® Marketing Canvas, we collaboratively develop an operational content strategy with a consistent prompt structure that enables you to effectively brief the AI. By integrating it with your systems (such as blog, chat, or CRM) through API, facilitated by your IT team, you can generate scalable, high-quality content.
KI Prompt Design
We collaborate with you to develop a customized prompt database for communication with every target audience at every touchpoint, as well as prompt sequences that align with your individual production process.
KI Prompt Review
We train you in quality assurance of prompts, enabling you to review delivered prompts for consistency with your strategy and briefings.
KI Content Review
We provide training on quality assurance of AI-generated content, allowing you to review it for consistency with your strategy and briefings.
Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
Content Strategy in Agile Sprints
Your content strategies are created together during a weekly consulting call. The consulting calls follow the framework of the Crispy Content® Marketing Canvas and are prepared individually for you. In this way, we ensure that you and your market are reflected in the content strategy at every stage of the consulting.
A Content Strategy Designed For Execution
Our content strategies are integrated into an editorial environment of your choice from day one: Confluence, Teams, Airtable, Jira - the choice is yours. This way, the content producers always have your thoughts and decisions in front of them in their later editorial day-to-day work. If you need a presentation for the management board, we prepare the resolutions for you in a professional, didactic and condensed way.
A Content Strategy That Performs
Our content strategies are created by professional and creative marketers who help you achieve marketing and sales goals. Because we put the user at the center, the strategy is our blueprint for creating relevant, high-quality, creative content that will engage your target audience from the moment you launch!
A Content Strategy For The Future
Every content strategy must be challenged with new content every day. That's why we map our content strategies in our Content Marketing Framework in such a way that you can develop them independently with little effort in your day-to-day business.
What does "AI Content Production" mean?
"AI Content Production" refers to the process of creating content through artificial intelligence, such as ChatGPT. This allows for efficient and high-quality content production on a large scale.
How can AI-supported content production help my company?
AI-supported content production can help your company save time and resources through automation. It enables consistent and efficient production of content tailored to your target audience and brand message.
What does "Bullet-proof AI Content" mean?
"Bullet-proof AI Content" is a service where an operational content strategy is developed that allows optimal use of AI in content creation. It is a reliable and effective approach to AI content production.
What is a "Prompt" in the context of AI content production?
A "Prompt" is a kind of instruction or guide that you give to the AI to create the desired content. Prompts help to guide and optimize the creation of content.
What does "AI Prompt Review" mean?
"AI Prompt Review" is a service that checks the consistency of the prompts you create with your content strategy and content briefings. If there is a discrepancy, the prompts are revised.
How is the consistency of my content ensured by the "AI Content Review"?
The "AI Content Review" service checks the consistency of the AI-created content with the specifications of your content strategy and your content briefings. This ensures that the created content meets your brand and performance goals.
What happens in "AI Content Rewriting"?
In "AI Content Rewriting", content that does not 100% meet your wishes is revised. Both the skills of our experts and our own prompts and prompt sequences are used.
What is the purpose of "AI Content Fact Checking"?
With the "AI Content Fact Checking" service, the content created by the AI is checked for its factual and technical correctness. This ensures that your content is correct, trustworthy, and high quality.
How does the connection to my systems work?
Our AI content services can be connected to your existing systems, such as a blog, chat, or CRM, via API. This enables seamless integration and facilitates the workflow.
How can I use AI content services?
If you are interested in our AI content services, you can contact us. We would be happy to advise you and develop a personalized solution for you!
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