Why Crispy Content®?
Regardless of whether they are institutional investors, project developers, software developers or banks: The provider market is highly competitive and only those who are digitally visible ahead of the competition will convince potential customers with their offer. Furthermore, the target groups are not homogeneously digitally transformed, so that the starting scenario for advantage communication is less favorable than in other industries. A tailored content marketing strategy is needed here.
Precisely because the real estate industry is of economic importance, information from this market sector attracts a great deal of interest - first from the media multipliers, then from the general public. Those who position themselves here in good time can specifically influence public opinion in their favor. These successes are made measurable by content marketing. Added to this are the extraordinarily high shopping baskets that predestine real estate as an ideal commodity for inbound marketing.
Using structured assessments, we analyze your initial situation. We audit existing strategies, the technical environment, content, top 3 competitors and much more. During weekly consulting calls, we work with you to develop a consistent and pragmatic content marketing strategy based on our Crispy Content® Marketing Canvas that you can apply and iterate on a day-to-day basis. We then roll out all content production and marketing measures.
Our Track Record
We have worked for a wide variety of real estate industry representatives in the past, such as the software provider PriceHubble and the COPRO Group. We are very proud of our client portfolio, as it underlines that our approach to content marketing works successfully for global and local providers and in different industries alike. For more detailed information, please contact us!
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