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Our SEO and conversion-optimized website content gives your brand the optimal position. It also explains to your website visitors why they should make a purchase. We create content that is understandable, logical, and engaging for users. We also take into account your individual brand values, user experience, and SEO.
Blog articles with SEO and conversion-optimized content ensure visibility in search engines, connect the individual user with your brand, and help them relate to your products or services. This transforms your business into a trustworthy partner, directs the user into your conversion funnel, and guides them throughout the entire customer journey.
Our social media copy, visuals, infographics, and videos engage users in a unique dialogue with you – and in public. As a result, the user conveys your message to their peers, who then likely pass on similar information based on your message. Our social media content is therefore creative, authentic, approachable and ensures awareness and maximum engagement.
Our landing pages convert customers for you – of course always in compliance with data privacy laws. We merge our advantageous expertise, impressive track record, and focused UX design method into a single purpose: to direct the user to your CRM. Landing pages from Crispy Content® are therefore the key element in turning your marketing success into real sales.
The first product you sell to the user is information. Your user pays with their data. Our white papers, checklists, online courses, and webinars provide users with valuable information that solves their problems. With lead magnets from Crispy Content®, you attract the user like a magnet and provide convincing arguments for them to give your their data.
Emails from Crispy Content® activate and engage new users, reactivate existing users, and build lasting trust. We design emails that look and sound personal so they convert the reader. Our emails will never be perceived as spam – neither by the spam filter, nor the user. Crispy Content® also provides emails for both broadcast and drip campaigns.
Crispy Content® knows how to convey the maximum level of authenticity in just 100 characters. This ensures user trust and gives you direct access to each of your customers via mobile app messenger or desktop client – all in real time. Always relevant, precise, and to the point, we extend your marketing campaigns to the smartphones of your users.
Chatbot content from Crispy Content® boosts your capability to quickly answer customer questions. This gives the user easy and individualized access to the crucial information they need during the purchase process. We therefore combine the use of technology, audience mindset, and copywriting in our content so that you can get your products and services out there faster and better.
Thanks to their creativity, text and display ads from Crispy Content® not only ensure maximum user attention, they also arouse reader curiosity. We increase the reach of your marketing efforts and direct users into your conversion funnel. With our content, you get more out of every euro spent.
Clarify Complex TopicsOur content is suitable for every marketing scenario. However, if you sell complex or high-priced products or services that require explanation, then Crispy Content® is your ideal partner. Over the past ten years, we have convinced millions of users to buy software licenses, take out insurance, participate in language courses or book travel.
Words Worth Their Weight in GoldAt Crispy Content®, we make sure that your financial investment is in balance with your ROI. With our digital analyzes, we bring you success even before the first word is written. This is how our content keeps its promise of performance and is worth the money. We also produce content for search engines with the user at the forefront.
The Option to Outsource or ParticipateThe production of relevant, high-quality, and high-conversion marketing content is complicated, but for you the process is simple. With Crispy Content® as a partner, you can outsource the entire work of a marketing editorial team to an experienced agency and enjoy the results of our work every month. If you would prefer to work together, this is also a possibility.
Ten Years, One GoalCrispy Content® has proven many times over the past ten years that complex products and services can be summarized in easy-to-consume, high-quality, and relevant content. If you too are facing this challenge and want to use content marketing for sales and marketing purposes, Crispy Content® is the perfect partner for you.
Content is a generic term that involves many branches. It includes the development of context-related information conveyed in a visual, acoustic, sensory, or written format.
In marketing, we find content in the form of blog posts, websites, advertising banners, or social media posts. For marketing in particular, content often has the goal of engaging the customer to generate sales.
Nonetheless, not all content is meant directly for sales, but can also be for information. We also find content in newspapers, books, emails, and even in lectures, concerts and conversations. Content can also be in the form of photos, postcards or films, but also in perfumes and food.
Content is a very general term so we’ve only named a few of the most common examples out of many.
In digital marketing, a content creator is responsible for providing all the content necessary for marketing.
A content creator develops, produces, publishes, and markets blog posts, newsletters, social media posts, videos, e-books and much more. There are also differences between copywriters, graphic designers, and video producers. These roles require different skills, but are still a part of “content creation” in general. The definition of content creator is in constant change due to advances in marketing and technology. For example, up until 2017, content creator meant a type of online editor, but now the term has also been used as a name for Instagram influencers.
A content management system (CMS) is software that can be used to create, manage, and update the content for websites or mobile apps without special technical knowledge.
The most common CMS is WordPress with a 62% market share. Typical WordPress competitors are Drupal, Joomla, or Typo3. These platforms are flexible and inexpensive, but have to be adapted for your particular needs.
Software such as HubSpot is geared more towards the needs of digital marketers and offer them many additional functions, such as contact list management, a CRM, a social media dashboard, email marketing, chatbot, analytics and more.
A content manager ensures that the content produced (text, image, video, or graphic) is published in a finalized format, and is accessible on websites and mobile apps. Furthermore, they connect content with other suitable content to guide the user deeper into the conversion funnel. They also improve content, add platform-specific metadata and, if necessary, integrate the content into automated funnels, like in the case of email campaigns.
Contact us for any further questions you might have.
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
Die besten Hacks von SEO-Genie Brian Dean: Erfahrt, mit welchen Strategien ihr euer Ranking verbessert und packende Online-Videos erstellt.
The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.
TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.
Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.
Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.
Still wondering what sets real social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.
Do you want to generate leads and more sales through effective email marketing? Discover tips 6 to 8 from online marketing expert Noah Kagan.
Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
You want to improve your ranking in the search engines and get more traffic to your site? Discover 7 practical SEO tips from digital expert Neil Patel.
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Featured snippets ensure zero-click searches, 50.33 percent of all search queries end up on the Google homepage. Is that chance or risk?
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
Crispy Content® interviews Territory's Managing Director about the hot topic of content marketing. Read about the first half here!
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
How do insurance companies integrate content marketing into their marketing strategy?
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
We have created a checklist of the six building blocks of a high quality full service localisation.
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
These 6 steps will help you develop your very own content marketing cycle.