If you would like to work with various content writers, we ensure that these writers consistently deliver top results. We also develop content ideas, prepare outlines, and create structured briefings for your editors. In addition, we keep the entire production process on track and maintain quality. This confirms that your investment will be used with maximum efficiency.
Editorial planning can be complex when it needs to be done regularly. We determine high-quality resources, do research, and turn the results into a structured content plan. This also involves the development of personas, sales funnels, keyword research, formatting, and more. Structured planning and consistency provide you with sustainable business growth.
Virtual newsrooms can be established permanently or for special events. A newsroom by Crispy Content® means high-quality and up to date content that is adapted for the particular platform – emails, social media, websites, or blog articles. We also manage image editing, as well as content management and scheduling. In addition, we optimize the entire process with regular performance analyzes.
Your content needs to adapt as quickly as your target group changes. In order to analyze the performance of your content, we implement qualitative and quantitative content audits. Audits provide us with the information needed to separate the bad from the good. The good content is optimized further and the bad content is removed. This keeps your content crisp and clean, and search engines will thank you.
A professional copy editor brings out the best from a writer. As a result, we provide full-scale copy editing and fact-checking support. This involves checking resources, the logic behind the argument, content consistency, and content compliance with briefing requirements.
During proofreading, we check the quality of your content, such as the grammar, punctuation, and spelling. We also proof other elements including text length, structure, and format, as well as links, metadata, and any other briefing requirements.
Production is by far the largest cost of doing content marketing, because users and search engines both want something new and relevant every day. In order to implement content marketing in a way that doesn’t drain your budget, you need content governance. Crispy Content® uses content governance to not only efficiently use your budget, but also to improve the quality of your content production. Working with us is the most worthwhile investment you can make.
Content governance is what gives structure to editorial teams – something you most certainly need internally. But you’re much better off if you have a partner like Crispy Content® who knows how to teach and test these skills for a wide variety of industries and projects. We use our expertise to bring innovation to your team.
We at Crispy Content® make working with us simple. We formulate the guidelines and procedures for your editorial team with a workshop based on proven methods, so you can directly implement it. Now you can reap the rewards that come with consistently and efficiently satisfying your customers.
Before Crispy Content® became Germany’s leading agency for performance-oriented content marketing, Crispy Content® was an editorial agency. Companies like Viacom International Networks and Red Bull Media House outsourced their editorial work to global publisher portals like us at Crispy Content®. To this very day, we have preserved this legacy of producing editorial content on a large scale that consistently meets brand requirements. We ensure that your messages reach your target customers – every day and on every platform.
An editorial plan is an overview of all planning-relevant elements for content production within a specified period. In practice, terms such as editorial calendar, content plan, content calendar, or content schedule are also used.
An editorial plan outlines the publishing schedule, topic, title, description and formats. It also involves marketing-specific information such as personas, funnel stages, campaign organization, distribution platforms, conversion goals, and much more. Typically created on an individual basis, editorial plans clarify the entire content process to ensure that goals are met even before a single word is written.
A content marketing editorial team includes roles such as project manager, content strategist, creative strategist, writer, senior editor, content manager, and performance marketer. For certain projects, there can be additional roles like assistant researchers, subject experts, copyeditors, fact-checkers, translators, purchasing agents, and more.
It’s often the case that one person manages multiple roles. Nonetheless, certain skill sets limit this to some extent, because their knowledge base is different (for example creative strategist vs. performance marketer). There are also structural boundaries (like the four eyes rule for writers and senior editors), as well as what supervisors (like the executive board) decide. All of these factors influence who is involved in such a team.
Contact us for any further questions you might have.
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
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