Production of expert interviews and articles for KPMG's campaign sites "GameChanger" and "Reinblicke" as well as other platforms to address potential applicants and support employer branding.
Planning and production of brand-compliant and search engine optimized employee interviews for publication on an advertorial content hub on ZEIT Campus. Production of further articles for the "GameChanger" and "Reinblicke" campaign pages with a focus on the advertised positions, EVP messages and in the target group-specific Tone of Voice.
With its content, KPMG provides insights into areas of work that are often unknown to potential applicants. KPMG was able to position itself with expert interviews, particularly with regard to future topics from the areas of digitalization and globalization, and contribute to an image change among applicants.
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