Why Crispy Content®?
Marketing is not made easy for pharmaceutical companies in Germany: the state strictly regulates marketing options, the already silent industry is met with a certain amount of mistrust compared to the USA, and the ongoing debate on sustainable global production is not abating. What is needed here is a suitable content marketing strategy and digital regulatory communication based on it.
Pharmaceutical companies have one major advantage over other industries: the general public is interested in what they do. You should take advantage of this interest, because it is the only way to shape communication about your company. Unlike irregular publishers such as forumists and bloggers, you have the necessary authority. This ensures trust and your voice is heard. Take advantage of this opportunity!
Using structured assessments, we analyze your initial situation. We audit existing strategies, the technical environment, content, top 3 competitors and much more. During weekly consulting calls, we work with you to develop a consistent and pragmatic content marketing strategy based on our Crispy Content® Marketing Canvas that you can apply and iterate on a day-to-day basis. We then roll out all content production and marketing measures.
Our Track Record
In the past, we have worked for the pharmaceutical associations Pro Generika and Pro Biosimilars. We are very proud of our client portfolio, as it underlines that our approach to content marketing works equally successfully with global and local suppliers and in different industries. For more detailed information, contact us!
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