Relaunch of the car2go blog and consolidation of individual country blogs into a global content marketing hub for mobility and the sharing economy, as well as activation and reactivation of existing users.
Development of a UX-optimized new blog theme based on WordPress, web design and programming as well as content migration and optimization. Regular content production for blog and CRM.
Relaunch of the new car2go blog for seven markets (DE, AT, US, IT, NL, ES, SE), improvement of the user experience on the car2go blog, improvement of the most important blog KPI (traffic, dwell time) through strategically managed onsite user flow as well as improvement of visibility in search engines through optimized content production.
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