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Successful blogging: 5 really effective examples

Running a successful blog is not as easy as it may seem. Filling a few posts with content and hoping that enough people will magically gather from around the world of the internet to read it is not enough. We have compiled five blogs that are really successful in very different segments.


If you wish to embark on the great adventure of running your own blog, you should start by drawing up a content strategy. The most important thing is to define your target audience precisely. Your primary objective should be to continuously develop your own content and to turn the innovative content into the blog’s USP.

So, what makes a good blog?

Our article Content marketing: 9 tips for a successful blog presentation provides answers to these questions.

These days, there are countless blogs on even the most specialised subjects. While many of them remain unknown to the masses and are kept as a hobby of the operators, other blogs have long had their big break and no longer lag behind the big publishers in terms of traffic and advertising income. Even within the smallest niche and most distinct target group, a blog can become a big hit with the help of the right promotion strategy.

Five blogs that know how to set the wheel spinning:


Mario Lavandeira started his blog in 2004 and really hit a nerve. Back then, many blogs still resembled a sort of online diary. Mario, on the other hand, utilised the platform to report on the latest celebrity gossip. “Perez Hilton” now boasts around 14,500,000 unique visitors a month and according to, the founder, who has long drawn on other writers to contribute to his blog, makes between $200,000 and $400,000 a month. With more than one million likes and almost six million Twitter followers, “Perez Hilton” is equally successful on the social networks.



Pete Cashmore was only 19 when he started his social media and technology blog “Mashable” in 2005. The project has now developed into a media corporation with CEO Pete Cashmore being one of the most influential bloggers in the world. “Mashable” currently welcomes around 24,000,000 unique monthly visitors and rakes in almost $16,000 a day in advertising income.



A satire blog initially went online in 2008 as a mere side project of today’s chief editor Stefan Sichermann. According to the German blog charts, “Der Postillon” is now the most successful German blog. Articles are predominantly shared via the social networks – and in terms of social media response, serious news portals, such as “Die Welt” or “Frankfurter Allgemeine” have long been trailing behind the “Postillon”.



One of the best corporate blogs comes from the software company “HubSpot”. The interesting content of the blog helped the company to raise awareness of its brand. It now boasts more than 100,000 RSS subscribers.



Painter and decorator Werner Deck from Karlsruhe proves that you don’t have to be a media expert to run a successful blog. He exclusively publishes content from his daily work on his blog and that gives him a major competitive advantage over his fellow painters who only work offline. Around 140,000 users read the painter and decorator’s blog each month and Deck also has over 18,000 followers on Twitter.



In order to stand out from the vast amount of competition on the World Wide Web, it’s crucial to focus on a niche and to know one’s users. The right strategy, including proper social media marketing and seeding, as well as innovative content in the relevant formats, are the bread and butter of a successful blog.


Do you want to start a blog for yourself or your brand? Are you still looking for someone with the right know-how? We are happy to advise you and furnish you with a content strategy for your blog, or to assume the production on your behalf. Get in touch!

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Last updated on 03/10/2020 at 10:48 AM.

Gerrit Grunert Founder & CEO Gerrit Grunert

Gerrit Grunert is the founder and CEO of Crispy Content®. In 2019, he published his book "Methodical Content Marketing" published by Springer Gabler, as well as the series of online courses "Making Content." In his free time, Gerrit is a passionate guitar collector, likes reading books by Stefan Zweig, and listening to music from the day before yesterday.

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