Inbound Marketing Services
Inbound & Leadgen Strategy
Based SEO data, social media profiles, and online panels, we develop your target group personas, define their customer journey and analyze their needs for each relevant phase. We design the appropriate focus and content to convert the user through your complete funnel. We measure our success based on individual KPI benchmarks. That’s all it takes!
By linking high-quality content in social media posts, blog posts, landing pages, emails, instant messagers and chatbots, we deliver the right information to your target customers at the right time. Your customers start with a particular action, and we respond to their request with tailor-made information. This motivates them to convert to the next funnel stage – all of which is a breeze in HubSpot.
With the help of lead scoring, we analyze the maturity of the user in their customer journey based on defined metrics and thresholds. We evaluate the profile and behavioral data that the user leaves behind when visiting your content. This is how we recognize when a lead becomes a marketing qualified lead, sales qualified lead, or sales accepted lead.
Content is the currency we pay for user trust. This trust is the basic requirement for a successful conversion. Our content is therefore not only optimized for search engines and conversions, it is also top-quality in terms of content and subject matter – be it copy, images, graphics, and video in any language. Just the way your customers deserve it.
During the customer journey, the user goes through various transitions: a lead to a marketing qualified lead, a sales accepted lead to a sales qualified lead, and finally, to the customer who will eventually become your biggest fan. With our continuously optimized and multi-dimensional lead scoring, we measure when the user is ready for you.
Every customer journey needs to be tested and improved to reach complete success. If we have to guide a target customer over a period of six months through to the point of purchase, the lead nurturing process needs to be optimized. By using continuous performance measurement, we not only optimize your content, but also improve the integration of multiple channels.
Transparency is extremely important to us. That is why we deliver the most meaningful metrics for your inbound marketing campaign at regular intervals in understandable formats and individualized reports.
Why Crispy Content®?
Inbound Marketing from Communication Experts
Inbound marketing works just like a traditional conversation with a customer: it has to be perceived by the customer as relevant and focused on them, but also as enjoyable and entertaining. After all, content should not only convert, it should sustainably position you, your brand, and your product or your service on the market. The latter can only be done by communication professionals like Crispy Content®. Crispy Content® is a content marketing agency that develops and creates its analytically validated and creative content for use in sales. That’s what makes the difference.
Maximum Flexibility: Inbound Marketing How You Want It
Crispy Content® is a content marketing agency that combines its comprehensive services into consistent and powerful inbound marketing support. It’s also what makes us extremely flexible. Even if you don’t want to use the classic inbound marketing approach utilized by HubSpot, we can still support you. The deciding factor for us is not only how you get conversions, but that you get as many conversions as possible in an efficient manner.
Inbound marketing requires a mix of content, marketing and sales that are all managed within a technically sophisticated platform. This means that the implementation of an inbound marketing strategy could involve at least four departments in your company. We make sure that your inbound marketing strategy hits peak performance, doesn’t have to fly under the radar due to work methodology issues, and doesn’t get stuck due to silo limitations. Using an integration workshop with proven results, we clarify how inbound marketing should be applied across various departments. We also use this workshop to identify how each department is affected, and shape the future of sales for your company together with everyone involved.
Start Smart, Scale Quickly
Inbound marketing is an extensive methodology that spans many different marketing disciplines. As a result, implementing inbound marketing can quickly seem like an unmanageable challenge. That is why we start our projects with simplicity, because they are full of estimated guesses that have to be tested on real customers with a strategic operational process. Only with comprehensive information and metrics can your experience deepen enough to implement inbound marketing in a manner that funnels sales in no time.
Does inbound marketing for lead generation work for every industry?
Simply put, inbound marketing for lead generation works in every industry. However, the inbound marketing approach has to be individualized. In “classic” inbound marketing, content that is indexed for free on Google has always lured the user into the conversion funnel. However, this assumes that the target customers also have issues they are searching for answers to through search engines. This is a problem for niche industries in particular, because they are “niche”. It becomes even more problematic when topics are so new that they have not yet been published and Google has been unable to index anything. As a result, search volumes for specific keywords are too low for content production to be worthwhile. In this case, users must be engaged with more direct methods such as performance advertising, and then later be directed into the funnel. Nonetheless, at this point the content needs to be even better.
Does inbound marketing save on advertising costs?
Yes, in contrast to pure paid media advertising, you invest your budget into content that will be yours forever – on your website, your blog, and in your emails. All the contacts that you have collected in your email list in accordance with data protection will remain yours until further notice. Every email you send to these contacts only costs you a smile in HubSpot. This is a dream for all those who have to buy their expensive leads through Google Ads. If the customer acquisition process needs to be done quickly, inbound marketing can still be easily combined with paid advertising to give it a jump start.
Which industry is inbound marketing the most worthwhile for?
With inbound marketing, you typically guide the customer through a longer customer journey with tailor-made content. This is necessary if your product or service needs more explanation, has a higher price, if the user takes a long time to decide to make a purchase, and if there needs to be a relationship of trust between the buyer and seller for the purchase to occur. This is often the case for industries like software, insurance companies, and e-learning, where digital content is sold according to what are known as subscription models. Take a look at our references to get an idea.
Inbound marketing is hardly worthwhile in the FMCG industry, as a low-priced product like shampoo is more likely to be sold via branding, images, and pricing rather than through long-form communication like a white paper. Nonetheless, in these times of mindfulness, bodily awareness and the eco-boom in general, carefully researched and processed background information within such industries has taken on a status that it has never had before.
Do I have to use HubSpot for inbound marketing?
No, of course not. Inbound marketing can also be implemented, for example, with a “WordPress, Mailchimp, Unbounce” combination (which can unfortunately lead to data inconsistency). Or you can try a software like Oracle Eloqua, but it’s quite expensive – much more so than HubSpot. Over the past few years, we have repeatedly searched for alternatives based on customer requests, but have always found ourselves coming back to HubSpot. Through such detours you get to know the world, but only if you really concentrate on one thing will you really become good – just like we at Crispy Content® are with HubSpot.
Contact us for any further questions you might have.
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