mail@crispycontent.de mail@crispycontent.de
    Our Services

    Digital Marketing at Scale

    Inbound & Leadgen Strategy

    Based SEO data, social media profiles, and online panels, we develop your target group personas, define their customer journey and analyze their needs for each relevant phase. We design the appropriate focus and content to convert the user through your complete funnel. We measure our success based on individual KPI benchmarks. That’s all it takes!

    Lead Nurturing

    By linking high-quality content in social media posts, blog posts, landing pages, emails, instant messagers and chatbots, we deliver the right information to your target customers at the right time. Your customers start with a particular action, and we respond to their request with tailor-made information. This motivates them to convert to the next funnel stage – all of which is a breeze in HubSpot.

    Lead Scoring

    With the help of lead scoring, we analyze the maturity of the user in their customer journey based on defined metrics and thresholds. We evaluate the profile and behavioral data that the user leaves behind when visiting your content. This is how we recognize when a lead becomes a marketing qualified lead, sales qualified lead, or sales accepted lead.

    Conversion Content

    Content is the currency we pay for user trust. This trust is the basic requirement for a successful conversion. Our content is therefore not only optimized for search engines and conversions, it is also top-quality in terms of content and subject matter – be it copy, images, graphics, and video in any language. Just the way your customers deserve it.

    Lead Management

    During the customer journey, the user goes through various transitions: a lead to a marketing qualified lead, a sales accepted lead to a sales qualified lead, and finally, to the customer who will eventually become your biggest fan. With our continuously optimized and multi-dimensional lead scoring, we measure when the user is ready for you.

    Funnel Optimization

    Every customer journey needs to be tested and improved to reach complete success. If we have to guide a target customer over a period of six months through to the point of purchase, the lead nurturing process needs to be optimized. By using continuous performance measurement, we not only optimize your content, but also improve the integration of multiple channels.

    Reporting

    Transparency is extremely important to us. That is why we deliver the most meaningful metrics for your inbound marketing campaign at regular intervals in understandable formats and individualized reports.

    References

    Bigger, better, faster, stronger.

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    Testimonials

    Why people love Crispy Content

    Camille Charlier
    PriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
    Camille Charlier Senior Content Marketing Manager PriceHubble
    Isabelle_Olivier_Martins_Ind ustries_Cripsy_Content®
    As a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
    Isabelle Olivier Marketing Director Martins Industries
    Dennis Boerschig
    Hansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
    Dennis Boerschig Marketing Manager Digital Hansgrohe Group
    Nicole_Niebuhr_NTTDATA
    In the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
    Nicole Niebuhr Content Marketing Manager, NTT DATA Business Solutions
    Robert Vogg
    With PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
    Robert Vogg Department Lead PAULS Events
    Percy_Grundhöfer
    Competition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
    Percy Grundhöfer Payment Expert
    Sarah Birk, E-Com Content Expert
    E-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
    Sarah Birk E-Com Content Expert
    Felix von Zittwitz
    E-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
    Felix von Zittwitz E-Recruitment Specialist
    Sebastian Schlaak
    In a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
    Sebastian Schlaak Managing Director Prepend
    Carina Schmitz für Crispy Content®
    Their strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
    Carina Schmitz Digital HR Marketing Specialist
    Stephan de Bourdeille
    Gerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
    Stephan Chassaing de Bourdeille Axel Springer SE
    Ansgar Wollnik
    Berliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
    Ansgar Wollnik Ansgar Wollnik, Oracle Marketing Cloud
    Florian Strunck für Crispy Content®
    Maybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
    Florian Strunck Procurement Specialist Digital Services
    John Wegner für Crispy Content®
    I associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
    John Wegner moovel Group
    Julia Lenhard für Crispy Content®
    Each one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
    Julia Lenhard LogMeIn GoToWebinar
    Daniel Richter für Crispy Content®
    Good content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
    Daniel Richter Digital Strategist

    Inbound Marketing

    Drip Campaigns at a Fixed Price

    Order now
    Four Good Reasons

    Why Crispy Content®?

    1Inbound Marketing from Communication Experts

    Inbound marketing works just like a traditional conversation with a customer: it has to be perceived by the customer as relevant and focused on them, but also as enjoyable and entertaining. After all, content should not only convert, it should sustainably position you, your brand, and your product or your service on the market. The latter can only be done by communication professionals like Crispy Content®. Crispy Content® is a content marketing agency that develops and creates its analytically validated and creative content for use in sales. That’s what makes the difference.

    2Maximum Flexibility: Inbound Marketing How You Want It

    Crispy Content® is a content marketing agency that combines its comprehensive services into consistent and powerful inbound marketing support. It’s also what makes us extremely flexible. Even if you don’t want to use the classic inbound marketing approach utilized by HubSpot, we can still support you. The deciding factor for us is not only how you get conversions, but that you get as many conversions as possible in an efficient manner.

    3Cross-department Teamwork

    Inbound marketing requires a mix of content, marketing and sales that are all managed within a technically sophisticated platform. This means that the implementation of an inbound marketing strategy could involve at least four departments in your company. We make sure that your inbound marketing strategy hits peak performance, doesn’t have to fly under the radar due to work methodology issues, and doesn’t get stuck due to silo limitations. Using an integration workshop with proven results, we clarify how inbound marketing should be applied across various departments. We also use this workshop to identify how each department is affected, and shape the future of sales for your company together with everyone involved.

    4Start Smart, Scale Quickly

    Inbound marketing is an extensive methodology that spans many different marketing disciplines. As a result, implementing inbound marketing can quickly seem like an unmanageable challenge. That is why we start our projects with simplicity, because they are full of estimated guesses that have to be tested on real customers with a strategic operational process. Only with comprehensive information and metrics can your experience deepen enough to implement inbound marketing in a manner that funnels sales in no time.

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