Translation, Localization & Transcreation
While translations are great, they still need to make sense to the local market. This is why it’s always our goal to adapt content to particular cultural characteristics. We recognize our own influence on localization and make adjustments to elements like text length, formatting, and the total user experience. We create authenticity exactly where it’s needed.
Proofreading & Editing
We work with proofreaders and editors who know their native language at the highest level. They correct spelling, edit, and smooth out the finishing touches. We use style guides and glossaries to ensure that there is consistency even on the largest of content projects. If your website content needs an update, we make adjustments in the CMS so that the local audience is consistently engaged.
We help global companies to maintain their brand values in foreign language target markets. We analyze the needs and values of your target group and then create content that speaks in their unique voice. We build a sustainable relationship with your future customers – no matter where you need it.
Useful for larger projects, we create glossaries that include relevant words and phrases for a particular translation project. This ensures that your content remains consistent throughout the entire process. The more complex issues are described in detail, even with visuals, to ensure that the translation remains authentic.
We use style guides to outline all relevant content elements for a brand. These include: formatting, spelling, time, currency, units of measurement, abbreviations, and more. You can be absolutely certain that projects with Crispy Content® stay true to your brand – and the local audience.
Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
Localization from Marketing Professionals
Conversions are hardly based on a word being translated. Rather, conversions happen because the content spoke to a particular reader. When you have your content localized by Crispy Content®, we don’t just deliver a service – we deliver real results.
International from Day 1
We at Crispy Content® have worked with international clients from the very first day. We spoke Swedish for Spongebob Squarepants, sold pump systems to the Chinese market in Mandarin, and reported the MTV Video Music Awards in all the major languages of Europe – including French, Danish, Polish, and more. You can be sure that for every language you need, we’ve got the skills to make it happen.
More Than Just Translation
We localize content for whomever reads it and where they’re located. We only translate content as a final step in the strategic process, because we first have to determine your marketing and sales goals. This is how we ensure that our method for performance-oriented content marketing brings you profit and engages your target market.
A System that Works for You
Although localization requires teamwork, we use the best system that works for you. We deliver content that is ready to go directly into the CMS, in Google docs, in a CAT tool, or any project management system. The choice is entirely up to you.
Does Crispy Content® localize files?
We translate all file formats, including Photoshop and XML files. For XML files, the tags are necessary for your applications to function, so they need to be excluded. This keeps the original code working.
Does Crispy Content® localize websites?
Yes, we can work within the source code of your website so it can be immediately updated after your approval. If you don’t have a website, we can use wireframes to develop page books, which display how your future website would look in a structured document. This ensures that your layout stays the same during the localization process, even if your website isn’t complete yet.
Will I have a direct contact for the project?
Yes, there will be a dedicated project manager who will guide you throughout the entire localization process. They will prepare all the files you need and make sure that the project runs smoothly, including working with the translators and the preparation of the localized content. In addition, they maintain quality and help with accounting.
Contact us for any further questions you might have.
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