Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
Content Strategy in Agile Sprints
Your content strategies are created together during a weekly consulting call. The consulting calls follow the framework of the Crispy Content® Marketing Canvas and are prepared individually for you. In this way, we ensure that you and your market are reflected in the content strategy at every stage of the consulting.
A Content Strategy Designed For Execution
Our content strategies are integrated into an editorial environment of your choice from day one: Confluence, Teams, Airtable, Jira - the choice is yours. This way, the content producers always have your thoughts and decisions in front of them in their later editorial day-to-day work. If you need a presentation for the management board, we prepare the resolutions for you in a professional, didactic and condensed way.
A Content Strategy That Performs
Our content strategies are created by professional and creative marketers who help you achieve marketing and sales goals. Because we put the user at the center, the strategy is our blueprint for creating relevant, high-quality, creative content that will engage your target audience from the moment you launch!
A Content Strategy For The Future
Every content strategy must be challenged with new content every day. That's why we map our content strategies in our Content Marketing Framework in such a way that you can develop them independently with little effort in your day-to-day business.
What is a content strategy?
A content strategy defines your future content for all your digital marketing and sales channels, e.g. website, CRM, social media, apps or chatbots.
Why is a content strategy important?
A content strategy is important because it defines how you want to reach your target audiences, meet their expectations, and achieve your desired business goals (authority, trust, visibility, reach, and conversions) before the more costly production.
What is part of a content strategy?
A content strategy includes positioning, the development of content territories, keywords & glossaries and formats & format characteristics as well as an editorial calendar template for later operational implementation.
How do I develop a content strategy?
A content strategy starts with positioning, target group analysis, competitive analysis, and the development of content territories and tone of voice. The content strategy thus forms the basis for subsequent operational work.
Contact us for any further questions you might have.
More topics you might like
B2B Lead Generation with White Papers
Lead generation with white papers is one of the most effective sales measures in B2B business. Why? We explain that in this article!
The Content Audit - Part 2
In part two of our mini-series, we explain our 4-step road map to our successful content audit resulting in higher rankings in search engines.
The Content Audit - Part 1
In this article we show you just how important a content audit is, how SEO cannot live without good content, and why you need to check in regularly.
The Paid Media Audit - Part 2
In second article of our mini series we show you how to audit your paid media in seven thorough steps.
The Paid Media Audit - Part 1
In this article we take a look at how paid advertisement works, the different approaches of a Paid Media Audit, and which tools can help you up your game.
The CRM Audit - Part 2
In the second part of this mini-series, we'll show you how to perform a CRM audit and get more ROI from your data in seven easy steps.
The CRM Audit - Part 1
In the first part of this mini-series we explain what a CRM audit is, what the benefits are, and which tools to use.
The benefits of a successful pitch-workshop
Our idea of a good workshop consists of six outcomes that must be achieved at the end of a succesful pitch workshop. Discover them here.
Why regular agency pitches don’t work
11 reasons why agency pitches fail to do what they’re designed to do: to choose the right agency for the job – and our proven solution for it.
How to host a perfect pitch-workshop
A workshop instead of a standard pitch? In this article, we explain how to host a perfect pitch-workshop and show the benefits.
SEO For Pharma Companies: Why There is No Way Around It
Pharmaceutical companies, whose products are so in need of explanation and demand, cannot do without SEO. We show why this is so.
HubSpot History: What Made HubSpot a Success
The history of HubSpot shows how it became one of the most popular and demanded marketing software to date. Let's dive into it!
Content-Marketing For Pharma Companies
Nowadays, no pharmaceutical company can afford not to communicate with its target group. In our article, we show why this is the case.
Crispy Content® is looking for a Senior Content Team
Crispy Content® is looking for a Senior Content Strategist (m/f/d) and a Senior Project Manager (m/f/d).
Decoded: Content Marketing and SEO with Brian Dean - Part 2
The best hacks from SEO genius Brian Dean: Learn which strategies you can use to improve your ranking and create gripping online videos.
Decoded: Content Marketing and SEO with Brian Dean – Part 1
The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.
TikTok Marketing: 6 Reasons B2B Brands Should Use It
TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.
Decoded: Content Marketing with Gary Vaynerchuk – Part 2
Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.
Decoded: Content Marketing with Gary Vaynerchuk – Part 1
Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.
An Entrepreneur's Guide to Social Media Management Software
Still wondering what sets social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.
Email Marketing with Noah Kagan - Part 2
Do you want to generate leads and more sales through effective email marketing? Discover tips 6 to 8 from online marketing expert Noah Kagan.
Email Marketing with Noah Kagan - Part 1
Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.
The Customer Journey
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
The Conversion Funnel
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
The 7 Steps SEO Audit
In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.
Content Marketing Decoded: Social Media Examiner – Part 2
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Successful Blogging: 14 Effective Example – Part 2
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
Successful Blogging: 14 Effective Example – Part 1
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Content Marketing Decoded: Social Media Examiner – Part 1
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
Content Marketing Decoded: The SEO Hacks of Neil Patel
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
FREE Online Course: “Making Content” (7 Lessons)
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
10 Steps For Your Perfect Website Content Strategy – Pt. 2
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
10 Steps For Your Perfect Website Content Strategy – Pt. 1
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
15 Content Tools We Still Use | Part 2
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
15 Content Tools We Still Use | Part 1
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
Post COVID-19: Reasons Germany will be Your Next Best Market
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
How to Do Content Production for Blogs with Airtable
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
"Car dealerships need social media marketing"
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
Content Marketing Agency - 10 Lessons Across 10 Years
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
Gerrit Grunert: A HubSpot Interview with CIO Applications
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
SEO in Real Life
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
How To Create A Persona
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
The digital transformation of the PR Agency
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
An Interview with Sandra Harzer-Kux from Territory
Sandra Harzer-Kux, Managing Director of Germany's leading brand content agency, Territory, in an interview with Gerrit Grunert.
Campaign Management 101: Campaign Layering
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
Methodical Content Marketing: Persona Pt. 1
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation Marketing and ROI
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How Much Does A Content Marketing Strategy Cost?
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
Mo' Money, No Problems – from Searchmetrics Summit 2017
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Marketing Automation – From Persona to Personalization
Buyer personas are important, but how should you get your message across to individual users? Personalization is the key.
Checklist: Competitiveness Analysis in Content Marketing
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
Return On Content Marketing Investment
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
Conversion Optimisation in Content Marketing
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Content Marketing: From Strategy to Campaign and Back Again
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
How to Find the Right Content Marketing Agency
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive Lead Scoring – A Glimpse Into the Future
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Big Data in Content Marketing
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
How to Create a Content Marketing Strategy
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
Lead Scoring: The Highest Form of B2B Marketing
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Next Level Lead Nurturing
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
Outstrip Your E-Commerce Competition
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
The 3 Biggest Content Marketing Pitfalls
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling: Why the Brain loves Stories
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
7 Email Marketing Trends You Should Know
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Conventional Marketing Doesn't Work On Millennials
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
Why insurance companies should practice content marketing
How do insurance companies integrate content marketing into their marketing strategy?
Content Marketing For Financial Services Providers
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
Off-page analysis: Quality & quantity keywords
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
5 reasons hotel chains should practice content marketing
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
Six building blocks for successful localisation
We have created a checklist of the six building blocks of a high quality full service localisation.
4 reasons tour operators should practice content marketing
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
7 easy steps to the perfect long tail keyword
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
Storytelling competence: How to spot marketing talents
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
Content Marketing on Instagram: 5 successful examples
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Content Marketing: 9 tips for a successful blog promotion
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
Your successful content marketing cycle in 6 steps
These 6 steps will help you develop your very own content marketing cycle.