Digital Audits & Competitor Analyzes
During an SEO Audit, we examine the performance of your digital competitors in search engines. We analyze their keywords, page formats, link structures, and marketing technology used. We also look at how their strategy performs within a set period of time. This enables us to determine what strategies they’re using and how you can do it better.
We use content audits to investigate how your digital competitors use their content to generate sales across various platforms. We analyze their positioning, messaging tactics, topics, tonality, responsiveness, content structure, images, publication behavior, and many other content-specific aspects. This knowledge helps you engage with your target group even better than your competitors.
Social Media Audit
Using social media audits, we research how your competitors use social media to engage with a particular target group. We analyze their topics, tone of voice, images, how they schedule posts, and how much they spend on ads. In addition, we evaluate how this target group responds to this strategy based on qualitative and quantitative data.
A tech audit identifies the technical software that your competitors use to generate and qualify users from digital channels. A tech audit makes sense before a project begins or when all other methods have been exhausted and there still issues with a strategy achieving its goals.
Digital Marketing Audit
A digital marketing audit means that we examine your competitor’s marketing strategy wherever it’s relevant to the user. Using tactics such as reversed engineering, we can simulate your competitor’s conversion funnel and then adapt it for your goals.
In the same way that you react to your competitors, your competitors are just as flexible to make their own improvements. That is why continually monitoring your competitors helps you to take appropriate and timely action to always remain a step ahead. Our competitor monitoring spans across all digital channels and is shown in transparent and understandable reports.
Why Crispy Content®?
One Step Ahead of Your Competitors
No company can afford to lose sight of their competitors when competing for customers. This makes a competitor analysis a necessity for every company. Nowadays every company communicates digitally and every user consumes digitally. We at Crispy Content® have proven our digital and analytical expertise time and again by consistently keeping our clients ahead of their competitors.
A Competitor Analysis as a Strategic Foundation
A competitor analysis by Crispy Content® provides you with a complete overview of the facts. It saves you both time and money, because we determine your competitor’s strategy and then optimize it for you instead of starting from scratch. We acquire competitor data with automated technical solutions to get things moving quickly. For companies that want to develop their strategy themselves, a competitor analysis by Crispy Content® is the best starting point.
Niche Industry Analyzes
Crispy Content® has conducted competitor analyzes for each of its customer projects over the past ten years. Thanks to our structured approach and comprehensive data evaluation methods, we have identified the perfect competitive niche for our clients in every industry, no matter how big or small. You will surely profit from our experience!
We Transform Complexity into Clarity
As a company whose task is largely to make complicated information understandable, we are experienced in bringing clarity to complex issues. Despite the large amounts of data, our analyzes concentrate on the findings that are the most important for achieving your goals. We always provide reports transparently, individually and personally.
Why should I do a competitor analysis?
Every marketing strategy should be based on your individual goals, the needs of your target group, and what your competitors are doing. We use a competitor analysis to identify these aspects, as well as how to position your brand in that market. This is how we enable you to invest your budget as efficiently as possible.
How do you do a competitor analysis?
When doing a digital competitor analysis, the goals are based on your target group. Using digital analysis methods, we identify your competitors and use their data to determine their strengths and weaknesses, as well as the related industries. This is then reflected and improved upon in your own strategy.
Which industries does Crispy Content® provide competitor analyzes for?
Crispy Content® provides competitor analyzes for every industry. The only requirements are that their strategy is publicly accessible via digital channels and there is enough information to provide us a complete overview.
Does Crispy Content® also provide competitor analyses in combination with strategy development?
Absolutely! Every strategy we develop is based on the findings from our digital competitor analyzes. Thanks to our flexible service modules, both services can be easily combined with each other.
Contact us for any further questions you might have.
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