During an SEO Audit, we examine the performance of your digital competitors in search engines. We analyze their keywords, page formats, link structures, and marketing technology used. We also look at how their strategy performs within a set period of time. This enables us to determine what strategies they’re using and how you can do it better.
We use content audits to investigate how your digital competitors use their content to generate sales across various platforms. We analyze their positioning, messaging tactics, topics, tonality, responsiveness, content structure, images, publication behavior, and many other content-specific aspects. This knowledge helps you engage with your target group even better than your competitors.
Using social media audits, we research how your competitors use social media to engage with a particular target group. We analyze their topics, tone of voice, images, how they schedule posts, and how much they spend on ads. In addition, we evaluate how this target group responds to this strategy based on qualitative and quantitative data.
A tech audit identifies the technical software that your competitors use to generate and qualify users from digital channels. A tech audit makes sense before a project begins or when all other methods have been exhausted and there still issues with a strategy achieving its goals.
A digital marketing audit means that we examine your competitor’s marketing strategy wherever it’s relevant to the user. Using tactics such as reversed engineering, we can simulate your competitor’s conversion funnel and then adapt it for your goals.
In the same way that you react to your competitors, your competitors are just as flexible to make their own improvements. That is why continually monitoring your competitors helps you to take appropriate and timely action to always remain a step ahead. Our competitor monitoring spans across all digital channels and is shown in transparent and understandable reports.
No company can afford to lose sight of their competitors when competing for customers. This makes a competitor analysis a necessity for every company. Nowadays every company communicates digitally and every user consumes digitally. We at Crispy Content® have proven our digital and analytical expertise time and again by consistently keeping our clients ahead of their competitors.
A competitor analysis by Crispy Content® provides you with a complete overview of the facts. It saves you both time and money, because we determine your competitor’s strategy and then optimize it for you instead of starting from scratch. We acquire competitor data with automated technical solutions to get things moving quickly. For companies that want to develop their strategy themselves, a competitor analysis by Crispy Content® is the best starting point.
Crispy Content® has conducted competitor analyzes for each of its customer projects over the past ten years. Thanks to our structured approach and comprehensive data evaluation methods, we have identified the perfect competitive niche for our clients in every industry, no matter how big or small. You will surely profit from our experience!
As a company whose task is largely to make complicated information understandable, we are experienced in bringing clarity to complex issues. Despite the large amounts of data, our analyzes concentrate on the findings that are the most important for achieving your goals. We always provide reports transparently, individually and personally.
Every marketing strategy should be based on your individual goals, the needs of your target group, and what your competitors are doing. We use a competitor analysis to identify these aspects, as well as how to position your brand in that market. This is how we enable you to invest your budget as efficiently as possible.
When doing a digital competitor analysis, the goals are based on your target group. Using digital analysis methods, we identify your competitors and use their data to determine their strengths and weaknesses, as well as the related industries. This is then reflected and improved upon in your own strategy.
Crispy Content® provides competitor analyzes for every industry. The only requirements are that their strategy is publicly accessible via digital channels and there is enough information to provide us a complete overview.
Absolutely! Every strategy we develop is based on the findings from our digital competitor analyzes. Thanks to our flexible service modules, both services can be easily combined with each other.
Contact us for any further questions you might have.
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
You want to improve your ranking in the search engines and get more traffic to your site? Discover 7 practical SEO tips from digital expert Neil Patel.
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Featured snippets ensure zero-click searches, 50.33 percent of all search queries end up on the Google homepage. Is that chance or risk?
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
Crispy Content® interviews Territory's Managing Director about the hot topic of content marketing. Read about the first half here!
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
How do insurance companies integrate content marketing into their marketing strategy?
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
We have created a checklist of the six building blocks of a high quality full service localisation.
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
These 6 steps will help you develop your very own content marketing cycle.