We use social media listening to to determine what types of content your social media channels should use. This ensures both reach and engagement in your campaigns. Social media listening provides us not only with important information about your target market, but also about competitors and potential influencers.
We research the analytics of successful social media profiles in order to understand their strategy. These analytics include relevant topics, tonality, images, the volume and frequency of posts, the bid strategy and the impact of these factors on performance. We choose profiles that are related to your business and then use that data to improve your strategy.
After collecting data insights from social media platforms, we develop a so-called “custom audience” particular to your business. This is how we model the target group that sees your social media ads, promoted posts, or other media-supported formats.
During the process of campaign planning, we define all steps required to achieving our goals. We take into account various user touchpoints, platforms, content, editing, media, analytics, and many other aspects to format campaigns. All required tasks and relevant data are then organized and coordinated so that the planned campaign goal is achieved.
When we develop your media strategy, we calculate media spend as part of your total campaign, or within a specified period. We do this by taking into account all relevant metrics, such as reach, engagement, and ROI. We also consider platform-specific metrics such for Quora, Reddit, or Medium use.
Authorities, analysts, experts, influencers and insiders have clear positioning and great reach. We identify the right influencers based on qualitative and quantitative metrics, compare their audience with your target group, and then adapt them for your other social media marketing activities.
Social media marketing is not limited to major platforms like Facebook, Instagram and Twitter. Platforms such as LinkedIn, Medium, Quora, and Reddit provide B2B companies with excellent opportunities to position themselves as proven authorities in their industry and acquire customers via social media ads.
Although artificial intelligence is still inferior to humans, it’s a core aspect of paid social media ads. Furthermore, using AI effectively is not possible without data. With our comprehensive data analyzes, we ensure that your ad campaigns are efficiently managed on every social media platform. This gives you the best possible ROI.
Marketing on social media is centered around authentic and personal communication. Goal-obsessed advertisers often lose sight of this authenticity. You’ll find yourself in a better place if you stick with attentive marketing professionals like us at Crispy Conten®. After all, social media marketing is simply a dialogue between two regular people.
Crispy Content® has worked with international clients from day one. Our content is understood by your target group no matter how complex the market. This is ideal for social media platforms that make country borders disappear. We know how to engage users who speak different languages, follow different cultural patterns, and are located in markets with different levels of complexity.
Each social media platform has particular aspects that shape user structure, user behaviour, and advertising techniques. It is therefore advisable to use the social media platforms where your target group can be found. We use the particular social media strategy that reaches your marketing and sales goals with the least possible financial investment.
Creating a social media strategy begins with defining your communication and performance goals. You determine if you meet these goals based on certain metrics, which makes the process measurable. Next, the target group is defined and their communication needs and relevant topics are analyzed. Then is then followed by a competitor analysis, a review of the top social media profiles, and their ad spend. These comprehensive insights form the foundation for a well-designed social media strategy, including how you manage content, editing, community management, marketing, media, and analytics.
Social media poses a variety of challenges for marketers that cannot be solved with any single tool. However, some tools bundle typical requirements such as post scheduling, community management, social media listening, social media analytics, and paid social advertising. For example, Hootsuite, Buffer, and Sproutsocial offer post scheduling and community management, while tools such as Talkwalker, Socialbakers or Quintly focus on social listening and analytics. It is therefore best to define your own requirements and use a tool that fits your needs.
Contact us for any further questions you might have.
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