mail@crispycontent.de mail@crispycontent.de
+49 30 208.989.780We use social media listening to to determine what types of content your social media channels should use. This ensures both reach and engagement in your campaigns. Social media listening provides us not only with important information about your target market, but also about competitors and potential influencers.
We research the analytics of successful social media profiles in order to understand their strategy. These analytics include relevant topics, tonality, images, the volume and frequency of posts, the bid strategy and the impact of these factors on performance. We choose profiles that are related to your business and then use that data to improve your strategy.
After collecting data insights from social media platforms, we develop a so-called “custom audience” particular to your business. This is how we model the target group that sees your social media ads, promoted posts, or other media-supported formats.
During the process of campaign planning, we define all steps required to achieving our goals. We take into account various user touchpoints, platforms, content, editing, media, analytics, and many other aspects to format campaigns. All required tasks and relevant data are then organized and coordinated so that the planned campaign goal is achieved.
When we develop your media strategy, we calculate media spend as part of your total campaign, or within a specified period. We do this by taking into account all relevant metrics, such as reach, engagement, and ROI. We also consider platform-specific metrics such for Quora, Reddit, or Medium use.
Authorities, analysts, experts, influencers and insiders have clear positioning and great reach. We identify the right influencers based on qualitative and quantitative metrics, compare their audience with your target group, and then adapt them for your other social media marketing activities.
B2B Companies Need Social Media Marketing TooSocial media marketing is not limited to major platforms like Facebook, Instagram and Twitter. Platforms such as LinkedIn, Medium, Quora, and Reddit provide B2B companies with excellent opportunities to position themselves as proven authorities in their industry and acquire customers via social media ads.
Comprehensive Data for Better ROIAlthough artificial intelligence is still inferior to humans, it’s a core aspect of paid social media ads. Furthermore, using AI effectively is not possible without data. With our comprehensive data analyzes, we ensure that your ad campaigns are efficiently managed on every social media platform. This gives you the best possible ROI.
Social Media Done by Communication ExpertsMarketing on social media is centered around authentic and personal communication. Goal-obsessed advertisers often lose sight of this authenticity. You’ll find yourself in a better place if you stick with attentive marketing professionals like us at Crispy Conten®. After all, social media marketing is simply a dialogue between two regular people.
A Global PartnerCrispy Content® has worked with international clients from day one. Our content is understood by your target group no matter how complex the market. This is ideal for social media platforms that make country borders disappear. We know how to engage users who speak different languages, follow different cultural patterns, and are located in markets with different levels of complexity.
Each social media platform has particular aspects that shape user structure, user behaviour, and advertising techniques. It is therefore advisable to use the social media platforms where your target group can be found. We use the particular social media strategy that reaches your marketing and sales goals with the least possible financial investment.
Creating a social media strategy begins with defining your communication and performance goals. You determine if you meet these goals based on certain metrics, which makes the process measurable. Next, the target group is defined and their communication needs and relevant topics are analyzed. Then is then followed by a competitor analysis, a review of the top social media profiles, and their ad spend. These comprehensive insights form the foundation for a well-designed social media strategy, including how you manage content, editing, community management, marketing, media, and analytics.
Social media poses a variety of challenges for marketers that cannot be solved with any single tool. However, some tools bundle typical requirements such as post scheduling, community management, social media listening, social media analytics, and paid social advertising. For example, Hootsuite, Buffer, and Sproutsocial offer post scheduling and community management, while tools such as Talkwalker, Socialbakers or Quintly focus on social listening and analytics. It is therefore best to define your own requirements and use a tool that fits your needs.
Contact us for any further questions you might have.
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
You want to improve your ranking in the search engines and get more traffic to your site? Discover 7 practical SEO tips from digital expert Neil Patel.
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Featured snippets ensure zero-click searches, 50.33 percent of all search queries end up on the Google homepage. Is that chance or risk?
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
Crispy Content® interviews Territory's Managing Director about the hot topic of content marketing. Read about the first half here!
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
How do insurance companies integrate content marketing into their marketing strategy?
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
We have created a checklist of the six building blocks of a high quality full service localisation.
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
These 6 steps will help you develop your very own content marketing cycle.