We use social media listening to to determine what types of content your social media channels should use. This ensures both reach and engagement in your campaigns. Social media listening provides us not only with important information about your target market, but also about competitors and potential influencers.

We research the analytics of successful social media profiles in order to understand their strategy. These analytics include relevant topics, tonality, images, the volume and frequency of posts, the bid strategy and the impact of these factors on performance. We choose profiles that are related to your business and then use that data to improve your strategy.

After collecting data insights from social media platforms, we develop a so-called “custom audience” particular to your business. This is how we model the target group that sees your social media ads, promoted posts, or other media-supported formats.

During the process of campaign planning, we define all steps required to achieving our goals. We take into account various user touchpoints, platforms, content, editing, media, analytics, and many other aspects to format campaigns. All required tasks and relevant data are then organized and coordinated so that the planned campaign goal is achieved.

When we develop your media strategy, we calculate media spend as part of your total campaign, or within a specified period. We do this by taking into account all relevant metrics, such as reach, engagement, and ROI. We also consider platform-specific metrics such for Quora, Reddit, or Medium use.

Authorities, analysts, experts, influencers and insiders have clear positioning and great reach. We identify the right influencers based on qualitative and quantitative metrics, compare their audience with your target group, and then adapt them for your other social media marketing activities.