Editorial planning and implementation of Redbull.com relaunch as well as localization of all content for the German, French, and Spanish markets worldwide
Content audit of existing content, development of localization concept, development of Red-Bull-typical style guide and glossary, recruiting of a team of 12 consisting of authors with industry experience and scene-know-how for the target languages German, French, and Spanish, localization of existing content (> 10 million words) as well as development and operation of a daily social and editorial newsroom (24h) for the channels Music, Motor Sport, Bike, Surfing or Snow.
Redbull.com became within one year the most important and most successful distribution channel within the Red Bull Media House (>40 Mio VI/ Monat) and is the first address for action sport fans worldwide.
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