Positioning hansgrohe as a B2C partner and digital expert in the B2C target group. Creation of a new magazine from scratch. Increasing the visibility of the website in additional product categories, improvement of website metrics, generation of B2C leads.
Contextualization of products in B2C scenarios in a data-driven content marketing magazine strategy. Development personas, individual customer journeys, content territories, non-cannibalizing keyword sets, high-converting wireframes, content hubs covering Lifestyle, Architecture, Living and Health and Hygiene. Effective and scalable creation of new, current, and sustainable content and efficient content optimization. Recycling of hansgrohe content for user activation in various formats on various channels. Development of various multi-step leadgen campaigns to generate sales-qualified leads including white papers, lookbooks infographics, landing pages, social media posts, and Google Ads.
The magazine acquired more than 300 high-competitive keyword rankings within two months since launch and continues its success. The campaigns increased the visibility of the hansgrohe website, led to the acquisition of qualified leads, and supported the sales team in achieving its revenue growth targets.
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