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Pharmaceutical companies, whose products are so in need of explanation and demand, cannot do without SEO. We show why this is so.
HubSpot History: What Made HubSpot a Success
The history of HubSpot shows how it became one of the most popular and demanded marketing software to date. Let's dive into it!
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Nowadays, no pharmaceutical company can afford not to communicate with its target group. In our article, we show why this is the case.
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TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.
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An Entrepreneur's Guide to Social Media Management Software
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Email Marketing with Noah Kagan - Part 1
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The Customer Journey
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
The Conversion Funnel
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
The 7 Steps SEO Audit
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Content Marketing Decoded: Social Media Examiner – Part 2
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Successful Blogging: 14 Effective Example – Part 2
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
Successful Blogging: 14 Effective Example – Part 1
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Content Marketing Decoded: Social Media Examiner – Part 1
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
Content Marketing Decoded: The SEO Hacks of Neil Patel
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FREE Online Course: “Making Content” (7 Lessons)
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
10 Steps For Your Perfect Website Content Strategy – Pt. 2
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How to Do Content Production for Blogs with Airtable
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
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Content Marketing Agency - 10 Lessons Across 10 Years
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Gerrit Grunert: A HubSpot Interview with CIO Applications
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
SEO in Real Life
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
How To Create A Persona
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The digital transformation of the PR Agency
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An Interview with Sandra Harzer-Kux from Territory
Sandra Harzer-Kux, Managing Director of Germany's leading brand content agency, Territory, in an interview with Gerrit Grunert.
Campaign Management 101: Campaign Layering
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
Methodical Content Marketing: Persona Pt. 1
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation Marketing and ROI
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How Much Does A Content Marketing Strategy Cost?
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
Mo' Money, No Problems – from Searchmetrics Summit 2017
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Marketing Automation – From Persona to Personalization
Buyer personas are important, but how should you get your message across to individual users? Personalization is the key.
Checklist: Competitiveness Analysis in Content Marketing
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
Return On Content Marketing Investment
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
Conversion Optimisation in Content Marketing
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Content Marketing: From Strategy to Campaign and Back Again
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
How to Find the Right Content Marketing Agency
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive Lead Scoring – A Glimpse Into the Future
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Big Data in Content Marketing
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
How to Create a Content Marketing Strategy
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
Lead Scoring: The Highest Form of B2B Marketing
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Next Level Lead Nurturing
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
Outstrip Your E-Commerce Competition
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
The 3 Biggest Content Marketing Pitfalls
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling: Why the Brain loves Stories
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
7 Email Marketing Trends You Should Know
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Conventional Marketing Doesn't Work On Millennials
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
Why insurance companies should practice content marketing
How do insurance companies integrate content marketing into their marketing strategy?
Content Marketing For Financial Services Providers
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
Off-page analysis: Quality & quantity keywords
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
5 reasons hotel chains should practice content marketing
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
Six building blocks for successful localisation
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4 reasons tour operators should practice content marketing
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Storytelling competence: How to spot marketing talents
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
Content Marketing on Instagram: 5 successful examples
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Content Marketing: 9 tips for a successful blog promotion
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Your successful content marketing cycle in 6 steps
These 6 steps will help you develop your very own content marketing cycle.