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    Decoded: Content Marketing and SEO with Brian Dean - Part 2

    Decoded: Content Marketing and SEO with Brian Dean - Part 2

    The best hacks from SEO genius Brian Dean: Learn which strategies you can use to improve your ranking and create gripping online videos.

    Decoded: Content Marketing and SEO with Brian Dean – Part 1

    Decoded: Content Marketing and SEO with Brian Dean – Part 1

    The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.

    TikTok Marketing: 6 Reasons B2B Brands Should Use It

    TikTok Marketing: 6 Reasons B2B Brands Should Use It

    TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.

    Decoded: Content Marketing with Gary Vaynerchuk – Part 2

    Decoded: Content Marketing with Gary Vaynerchuk – Part 2

    Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.

    Decoded: Content Marketing with Gary Vaynerchuk – Part 1

    Decoded: Content Marketing with Gary Vaynerchuk – Part 1

    Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.

    An Entrepreneur's Guide to Social Media Management Software

    An Entrepreneur's Guide to Social Media Management Software

    Still wondering what sets real social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 2

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 2

    Anyone involved in content marketing knows that the World Wide Web is full of concentrated knowledge, expert tips and training on SEO and SEM, social media marketing, content strategies, link building

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 1

    Content Marketing Decoded: Email Marketing with Noah Kagan - Part 1

    Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.

    The Customer Journey

    The Customer Journey

    In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.

    The Conversion Funnel

    The Conversion Funnel

    In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.

    The 7 Steps SEO Audit

    The 7 Steps SEO Audit

    In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 2

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 2

    You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.

    Successful Blogging: 14 Effective Example – Part 2

    Successful Blogging: 14 Effective Example – Part 2

    Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".

    Successful Blogging: 14 Effective Example – Part 1

    Successful Blogging: 14 Effective Example – Part 1

    We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 1

    Content Marketing Decoded: Social Media Examiner Michael Stelzner – Part 1

    Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.

    Content Marketing Decoded: The SEO Hacks of Neil Patel

    Content Marketing Decoded: The SEO Hacks of Neil Patel

    You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.

    FREE Online Course: “Making Content” (7 Lessons)

    FREE Online Course: “Making Content” (7 Lessons)

    An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.

    10 Steps For Your Perfect Website Content Strategy – Pt. 2

    10 Steps For Your Perfect Website Content Strategy – Pt. 2

    A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.

    10 Steps For Your Perfect Website Content Strategy – Pt. 1

    10 Steps For Your Perfect Website Content Strategy – Pt. 1

    A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.

    15 Content Tools We Still Use In 2021 | Part 2

    15 Content Tools We Still Use In 2021 | Part 2

    We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.

    15 Content Tools We Still Use In 2021 | Part 1

    15 Content Tools We Still Use In 2021 | Part 1

    We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.

    Post COVID-19: 10 Reasons Germany will be Your Next Best Market

    Post COVID-19: 10 Reasons Germany will be Your Next Best Market

    There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!

    How to Do Content Production for Blogs with Airtable

    How to Do Content Production for Blogs with Airtable

    In this detailed overview, we explain how complex content production projects can be completed with Airtable.

    "Car dealerships need social media marketing"

    The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.

    Content Marketing Agency - 10 Lessons Across 10 Years

    Content Marketing Agency - 10 Lessons Across 10 Years

    With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!

    Gerrit Grunert: A HubSpot Interview with CIO Applications

    Gerrit Grunert: A HubSpot Interview with CIO Applications

    What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!

    SEO in Real Life

    SEO in Real Life

    Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!

    How To Create A Persona

    How To Create A Persona

    Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".

    The digital transformation of the PR Agency

    The digital transformation of the PR Agency

    How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.

    An Interview with Sandra Harzer-Kux, Managing Director of Territory

    An Interview with Sandra Harzer-Kux, Managing Director of Territory

    As part of the process for writing his book “Methodical Content Marketing”, Gerrit had the chance to interview Sandra Harzer-Kux, the Managing Director of the Germany’s leading brand content agency, T

    Campaign Management 101: Campaign Layering

    Campaign Management 101: Campaign Layering

    A question that our latest customers have been asking is how topics that represent solely the brand values can be regularly and continuously implemented, as well as are measurable, calculable and effe

    Methodical Content Marketing: Persona Pt. 1

    Methodical Content Marketing: Persona Pt. 1

    What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.

    Reputation Marketing and ROI

    Reputation Marketing and ROI

    Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!

    How Much Does A Content Marketing Strategy Cost?

    How Much Does A Content Marketing Strategy Cost?

    How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.

    Mo' Money, No Problems – The Live Show from Searchmetrics Summit 2017

    Mo' Money, No Problems – The Live Show from Searchmetrics Summit 2017

    How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!

    Marketing Automation – From Persona to Personalization

    Marketing Automation – From Persona to Personalization

    Buyer personas are important, but how should you get your message across to individual users? Personalisation as an tool of marketing automation is the key.

    Checklist: Competitiveness Analysis in Content Marketing

    Checklist: Competitiveness Analysis in Content Marketing

    Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.

    Return On Content Marketing Investment

    Return On Content Marketing Investment

    You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.

    Conversion Optimisation in Content Marketing

    In this blog post, we show you how to optimise your conversion rate within your lead generation activities.

    Content Marketing: From Strategy to Campaign and Back Again

    Content Marketing: From Strategy to Campaign and Back Again

    Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.

    How to Find the Right Content Marketing Agency

    How to Find the Right Content Marketing Agency

    Finding the right content marketing agency can be tricky. These are our insider tips:

    Predictive Lead Scoring – A Glimpse Into the Future

    Predictive Lead Scoring – A Glimpse Into the Future

    Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!

    Big Data in Content Marketing

    Big Data in Content Marketing

    Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.

    How to Create a Content Marketing Strategy

    How to Create a Content Marketing Strategy

    Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.

    Lead Scoring: The Highest Form of B2B Marketing

    Lead Scoring: The Highest Form of B2B Marketing

    We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.

    Next Level Lead Nurturing

    Next Level Lead Nurturing

    Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.

    Outstrip Your E-Commerce Competition

    Outstrip Your E-Commerce Competition

    How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?

    The 3 Biggest Content Marketing Pitfalls

    The 3 Biggest Content Marketing Pitfalls

    Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.

    Storytelling: Why the Brain loves Stories

    Storytelling: Why the Brain loves Stories

    Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.

    7 Email Marketing Trends You Should Know

    7 Email Marketing Trends You Should Know

    Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.

    Conventional Marketing Doesn't Work On Millennials

    Conventional Marketing Doesn't Work On Millennials

    Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.

    6 arguments why insurance companies should practice content marketing

    6 arguments why insurance companies should practice content marketing

    How do insurance companies integrate content marketing into their marketing strategy?

    5 arguments why financial services providers should practice content marketing

    5 arguments why financial services providers should practice content marketing

    How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?

    Off-page analysis: Quality & quantity keywords

    Off-page analysis: Quality & quantity keywords

    We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.

    5 reasons hotel chains should practice content marketing

    5 reasons hotel chains should practice content marketing

    The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.

    Six building blocks for successful localisation

    Six building blocks for successful localisation

    We have created a checklist of the six building blocks of a high quality full service localisation.

    4 reasons tour operators should practice content marketing

    4 reasons tour operators should practice content marketing

    In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.

    7 easy steps to the perfect long tail keyword

    7 easy steps to the perfect long tail keyword

    How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!

    Storytelling competence check: How to spot content marketing talents

    Storytelling competence check: How to spot content marketing talents

    How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!

    Content Marketing on Instagram: 5 successful examples

    Content Marketing on Instagram: 5 successful examples

    We’ll show you how to realise your brand’s content marketing strategy using Instagram.

    Content Marketing: 9 tips for a successful blog promotion

    Content Marketing: 9 tips for a successful blog promotion

    Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!

    Your successful content marketing cycle in 6 steps

    Your successful content marketing cycle in 6 steps

    These 6 steps will help you develop your very own content marketing cycle.