Six building blocks for successful localisation

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The beauty of the internet is that it allows you to reach people all over the world with your content within the space of a few seconds – and this greatly improves your chances of finding prospects for your niche. On top of all that, you can publish in English, a language spoken by around 1.5 billion people across the globe. But do you really want to internationalise your company’s web presence and your content marketing strategy by producing all your content in English?

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