SEO in Real Life
A Theater Game from Our SEO Workshop
We find ourselves in the entrance area of the largest library in the world. It is guarded by the smartest, but also most critical librarian in the world.
An unsuspecting and information-needy visitor enters the vicinity and walks purposefully towards the librarian’s counter. She stops abruptly and suddenly begins to speak.
What is the best wrinkle cream?
The librarian considers the question for a moment and answers.
Just a moment, I need to look at my card index.
The card index
She makes an 180° turn on her office chair, approaches towards a gigantic card index box, and begins to speak.
This is very interesting: this month, there have been 4.900 searches for this, and some people even did it several times.
It is quite exhausting to search through my entire card index, but it’s still better than constantly marching through the whole library, selecting a book, and then reading through everything.
Everything that’s relevant is written on these index cards. Fortunately, I don’t need to write it down myself. That’s what those who submit a book to us do.
I do sometimes look at the books, but only at irregular intervals. The fat ones are the worst. If they have a table of contents, that’s half the battle – but I don’t have forever.
About 3 minutes is all.
Actually I shouldn’t even tell you this, because it’s top secret.
The visitor feels annoyed and frowns. She wants to make a comment, but refrains from doing so and lets the librarian continue.
The librarian continues.
Ah, here, this might answer your question, quite a good book, I think. It compares the best wrinkle creams of 2020.
How do others feel about it?
Other books also refer to it, and they are even quoted in the SPIEGEL. That’s saying something.
Here’s another book that might interest you: the author describes how he makes his own wrinkle cream, a mega-hot topic. I’ve also got a few biographies on wrinkle cream inventors.
I’m not interested in that, at least not yet, maybe later…
This test story interests me. That one over there on the billboard, does that work? Is that a true classic?
The advertising billboard
The librarian twitches imperceptibly as if she feels caught. She continues.
The one on the billboard is fine. It’s just… advertising. We have to make a living, too, after all.
Well, I highly recommend the book, but the really professional stuff is on the shelves.
The wrinkle cream test book is right there on the front shelf. I put it there because it’s so popular.
You might also be interested in the books in the back. Anyway, that book is over there.
Okay, I’ll go there then.
The visitor shuffles towards the shelf, while the librarian looks at her once more. Then the librarian abruptly turns back to her chair and presses the stop button on the small voice recorder, which is invisibly placed in the top drawer of her desk.
She removes the cassette, puts it into a transparent, cylindrical plastic container and pushes it into the in-house transfer system. The guys in the basement will know what to do with it.
As already mentioned, my little theater play is full of idioms for the Google algorithm, Google search results, internal links, external links, off page optimization, technical SEO, organic search results and much more. If you’d like the chance to win one of three copies of my book “Methodical Content Marketing” published last year by Springer Gabler Verlag, just send an email with all the decoded elements and the corresponding text passages to email@example.com and you’re in. The answers will be published here in one of the upcoming blog posts.
Good workshops should be fun and deliver real results. This is exactly what we strive for when we design and implement an SEO workshop, a marketing workshop or a strategy workshop for you. Feeling curious? Then get in touch with us!
Last updated on 06/03/2020 at 05:19 PM.
Gerrit Grunert is the founder and CEO of Crispy Content®. In 2019, he published his book "Methodical Content Marketing" published by Springer Gabler, as well as the series of online courses "Making Content." In his free time, Gerrit is a passionate guitar collector, likes reading books by Stefan Zweig, and listening to music from the day before yesterday.