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SEO in Real Life

How can one explain how a search engine works for SEO newbies? Inspired by Tripp and Tyler, who a few years ago quite successfully put their video “A Conference Call in Real Life” on the web and achieved more than 17 million hits with it, but also in preparation for an SEO workshop with PR consultants, I decided to write a script for a small intimate theater play. My goal was to explain the topic of Search Engine Optimization in simpler terms for beginners.To make it worth reading, I will raffle one of three copies of the book “Methodical Content Marketing” to those who have deciphered all elements of search engines at the end of the article. Do we have a deal? Great, then have fun reading!

SEO Workshop Crispy Content®

A Theater Game from Our SEO Workshop

The library

We find ourselves in the entrance area of the largest library in the world. It is guarded by the smartest, but also most critical librarian in the world.

An unsuspecting and information-needy visitor enters the vicinity and walks purposefully towards the librarian’s counter. She stops abruptly and suddenly begins to speak.

 

VISITOR

 

What is the best wrinkle cream?

 

The librarian considers the question for a moment and answers.

 

LIBRARIAN

 

Just a moment, I need to look at my card index.

 

SEO Workshop Crispy Content®

The card index

She makes an 180° turn on her office chair, approaches towards a gigantic card index box, and begins to speak.

 

LIBRARIAN

 

This is very interesting: this month, there have been 4.900 searches for this, and some people even did it several times.

It is quite exhausting to search through my entire card index, but it’s still better than constantly marching through the whole library, selecting a book, and then reading through everything.

Everything that’s relevant is written on these index cards. Fortunately, I don’t need to write it down myself. That’s what those who submit a book to us do.

I do sometimes look at the books, but only at irregular intervals. The fat ones are the worst. If they have a table of contents, that’s half the battle – but I don’t have forever.

About 3 minutes is all.

Actually I shouldn’t even tell you this, because it’s top secret.

The visitor feels annoyed and frowns. She wants to make a comment, but refrains from doing so and lets the librarian continue.

 

The hint

The librarian continues.

 

LIBRARIAN

 

Ah, here, this might answer your question, quite a good book, I think. It compares the best wrinkle creams of 2020.

 

VISITOR

 

How do others feel about it?

 

LIBRARIAN

 

Other books also refer to it, and they are even quoted in the SPIEGEL. That’s saying something.

Here’s another book that might interest you: the author describes how he makes his own wrinkle cream, a mega-hot topic. I’ve also got a few biographies on wrinkle cream inventors. 

 

VISITOR

 

I’m not interested in that, at least not yet, maybe later…

This test story interests me. That one over there on the billboard, does that work? Is that a true classic?

 

The advertising billboard

The librarian twitches imperceptibly as if she feels caught. She continues.

 

LIBRARIAN

 

The one on the billboard is fine. It’s just… advertising. We have to make a living, too, after all.

Well, I highly recommend the book, but the really professional stuff is on the shelves.

The wrinkle cream test book is right there on the front shelf. I put it there because it’s so popular.

You might also be interested in the books in the back. Anyway, that book is over there. 

 

VISITOR

 

Okay, I’ll go there then.

SEO Workshop Crispy Content®

The cassette

The visitor shuffles towards the shelf, while the librarian looks at her once more. Then the librarian abruptly turns back to her chair and presses the stop button on the small voice recorder, which is invisibly placed in the top drawer of her desk. 

She removes the cassette, puts it into a transparent, cylindrical plastic container and pushes it into the in-house transfer system. The guys in the basement will know what to do with it.

 

  THE END

Methodisches Content Marketing Crispy Content®

The Lottery

As already mentioned, my little theater play is full of idioms for the Google algorithm, Google search results, internal links, external links, off page optimization, technical SEO, organic search results and much more. If you’d like the chance to win one of three copies of my book “Methodical Content Marketing” published last year by Springer Gabler Verlag, just send an email with all the decoded elements and the corresponding text passages to mailbox@crispycontent.de and you’re in. The answers will be published here in one of the upcoming blog posts.

Our Offer

Good workshops should be fun and deliver real results. This is exactly what we strive for when we design and implement an SEO workshop, a marketing workshop or a strategy workshop for you. Feeling curious? Then get in touch with us!

 

 

 

Last updated on 03/27/2020 at 01:13 PM.


Gerrit Grunert Founder & CEO Gerrit Grunert

Gerrit Grunert is the founder and CEO of Crispy Content. Always energized, he is full of creative ideas and infects his surroundings with the same enthusiasm. Gerrit knows how to make optimal use of this explosive mixture both in his job and in his free time. While simultaneously working on becoming the fastest guitarist in the world since his younger years and testing his endurance in bike races, he is always working on progressing the content marketing revolution from the Crispy Content Office.

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