According to a combination of demographic data, behavioral data, geodata, device data, general advertising methods in specific contexts, or a combination of these, we develop a particular “custom audience”. We identify suitable advertising methods where your advertising material is displayed via platforms such as Outbrain, Plista or Taboola.
Classified according to IAB, our advertising media combine the target content and the advertising methods used. This fits optimally into your advertising strategy so it seems like part of the content. In this way, we efficiently guide the user to your landing pages, where they are then converted and smoothly continue their customer journey.
Every advertising medium used should convert the target customer. We therefore provide the target market with high-quality and relevant information on your landing pages in the form of articles and long-form content, white papers on landing pages, or entire content hubs. We collect user data on these landing pages so that we can then develop individual dialogues.
Each campaign is based on the behavior of the target group. We continuously optimize after the start of the campaign to keep customer acquisition costs as low as possible. Our most important parameters are the bid price, the target audience, and the content itself. You pay once for the user – only when you convert them.
Campaign monitoring provides us with real-time information, which we prepare for you in transparent and understandable reports. At the end of a campaign, you will receive a final report that contains an explanation of the success of the methods used, as well as optimization suggestions for follow-up campaigns.
As creative content experts with a track record in various B2C and B2B industries, we develop the ideal creative idea for you to promote your brand, service, or product to your particular target group. Only in the rarest of cases is a pure advertising campaign the optimal solution for your marketing strategy.
We manage native advertising campaigns with a budget of of 10.000 EUR or more. Crispy Content® bills its creative and management services according to a flexible and transparent hourly model. This makes us more agile than any media agency, because we use an adjustable budget for maximum reach.
Our native advertising campaigns start with reduced complexity, because content, targeting, and methods are only realistically measured by your marketing performance. Throughout the course of such ad campaigns, the complexity increases due to continual optimization of the content and audiences. This clarifies the goal from the start and actively shapes your methods used.
Native advertising only converts successfully if targeting and content are perfectly coordinated. With ten years of expertise in the areas of persona development and content production under our belt, Crispy Content® ensures that you not only reach your target group, but also convince them. With every advertising platform and every landing page.
Native advertising is a form of advertising that is integrated into the information offered by a publisher platform. We refer to it as “native”, because it does not disrupt the a user’s experience by adapting to the form and shape of the content surrounding it. In terms of functionality, native advertising is similar to display advertising. The distinguishing feature is this element of “adaptability”.
The concept of native advertising is over 100 years old and, as in most cases, comes from the United States. The first cases of native advertising were simple product placements in comics, advertorials (advertising in the form of an informative article) in magazines, and soap operas on the radio.
From today’s point of view, it is remarkable that even then ads were created by a publisher’s editorial team. After a short time, entire radio programs, and later television programs, were sponsored by companies long before Kodak began visually staging “How-to” videos for its Instamatic & Flashcube set in the 1960s.
Today, the idea of native advertising has developed into a huge industry that can roughly be divided into four main areas: publishers, creative service providers, technology companies, and service providers who manage the campaigns.
Publishers provide the advertising space and the audience. Creative service providers develop the content on behalf of the advertisers. Technology companies use their platforms to integrate content into publisher platforms and collect user data. Campaign managers control the actions the content takes, evaluate user data, and tailor the content to user behavior.
Contact us for any further questions you might have.
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