Straight to Your Target Group
Audience Analysis and Targeting
According to a combination of demographic data, behavioral data, geodata, device data, general advertising methods in specific contexts, or a combination of these, we develop a particular “custom audience”. We identify suitable advertising methods where your advertising material is displayed via platforms such as Outbrain, Plista or Taboola.
Advertising Material Production
Classified according to IAB, our advertising media combine the target content and the advertising methods used. This fits optimally into your advertising strategy so it seems like part of the content. In this way, we efficiently guide the user to your landing pages, where they are then converted and smoothly continue their customer journey.
Every advertising medium used should convert the target customer. We therefore provide the target market with high-quality and relevant information on your landing pages in the form of articles and long-form content, white papers on landing pages, or entire content hubs. We collect user data on these landing pages so that we can then develop individual dialogues.
Each campaign is based on the behavior of the target group. We continuously optimize after the start of the campaign to keep customer acquisition costs as low as possible. Our most important parameters are the bid price, the target audience, and the content itself. You pay once for the user – only when you convert them.
Campaign monitoring provides us with real-time information, which we prepare for you in transparent and understandable reports. At the end of a campaign, you will receive a final report that contains an explanation of the success of the methods used, as well as optimization suggestions for follow-up campaigns.
Why people love Crispy Content
Camille Charlier Senior Content Marketing Manager PriceHubblePriceHubble is a B2B proptech company that builds innovative digital solutions for the banking and finance industry. When we were looking for a partner to develop a revenue-oriented SEO strategy in French, German and English, we came across Crispy Content®. The combination of agile strategy development and intensive consulting met our needs exactly. We achieved all our goals and would be happy to collaborate with Crispy Content® again in the future.
Isabelle Olivier Marketing Director Martins IndustriesAs a Canadian workshop equipment supplier for our important European markets, Germany, Spain, France and the Netherlands, we were looking for a content partner who would not translate our English-language content, but would bring our unique message closer to our target audience in the countries. Product descriptions, brochures, newsletters, creative ads or even video scripts: With Crispy Content®, we have gained an agency that delivers qualitatively outstanding results. Above all, however, we enjoy the collegial and friendly collaboration.
Dennis Boerschig Marketing Manager Digital Hansgrohe GroupHansgrohe wants to inspire people all over the world - physically and digitally. When our team developed the idea of an international digital magazine around the topics of architecture, design, living and hygiene, we found an experienced partner in Crispy Content® who turned this idea into reality with us. Strategically excellently positioned, extremely structured and always creative, they support us to this day.
Nicole Niebuhr Content Marketing Manager, NTT DATA Business SolutionsIn the past years, we have realized global content marketing projects together with Crispy Content® on a wide variety of topics, such as IoT, Life Sciences or SAP S/4HANA. In Crispy Content®, we have found the ideal partner with whom we can achieve our marketing goals in our complex topic area and towards our critical C-level target group. We look forward to future projects with Crispy Content®.
Robert Vogg Department Lead PAULS EventsWith PAULS Events, we wanted to reach our customers digitally first and foremost. In Crispy Content®, we found a partner who worked with us to develop a customer-centric website and content strategy, produced a website trimmed for visibility and conversion, and filled it with search engine-optimized, creative, and conversion-boosting content. We can highly recommend the agency.
Percy Grundhöfer Payment ExpertCompetition in the payment market is tough. Convincing business customers with the right message is a major challenge. With Crispy Content®, we were able to overcome it: Customized blog content that picks up the personas in their scenarios, arouses interest and initiates contact - the Crispy Content® team knows how to do it. Recommended for any company selling products in need of explanation to B2B customers.
Sarah Birk E-Com Content ExpertE-commerce is one of the industries that benefit most from artificial intelligence, machine learning, and hyper-personalization. Crispy Content® has mastered the task of presenting such complex topics in a comprehensible way for store operators in an e-commerce blog and at the same time highlighting the advantages of our personalization software.
Felix von Zittwitz E-Recruitment SpecialistE-recruitment is one of those topics to which inbound marketing can be applied quite excellently for customer acquisition. It's all the better to have the inbound experts Crispy Content® at your side right from the start, whose strategies and models bring communication and sales together in a unique way. Crispy's structured yet agile strategic consulting enabled us to make great progress in a very short time.
Sebastian Schlaak Managing Director PrependIn a globalized market, it is enormously important for Prepend to communicate the many advantages of software development made in Germany. With its inbound marketing strategy, Crispy Content® has succeeded in translating the major topics of innovation, consistency, pace, and resilience into a regular communication that our target groups not only understand, but also win over as customers.
Carina Schmitz Digital HR Marketing SpecialistTheir strategic foundation is what makes makes the 'Crispy' campaigns unique. Many agencies can write and optimize for search engines. However, the key is to create successful content marketing with a well thought out, analytically sound, and above all, integrated strategy. If you value KPI orientation and performance, Gerrit Grunert from Crispy Content® is your man!
Stephan Chassaing de Bourdeille Axel Springer SEGerrit Grunert is a valuable source of inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.
Ansgar Wollnik Ansgar Wollnik, Oracle Marketing CloudBerliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add build recipe for their success. He always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.
Florian Strunck Procurement Specialist Digital ServicesMaybe you’ve heard the term "digital natives"? Gerrit Grunert is a true “marketing native.” He intuitively analyzes, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.
John Wegner moovel GroupI associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.
Julia Lenhard LogMeIn GoToWebinarEach one of Gerrit Grunert’s lectures is a true enrichment for our webinars on lead generation. With his lively and authentic approach, he engages webinar participants, delivering valuable material with direct relevance on every day use - allwhile generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!
Daniel Richter Digital StrategistGood content must be inspiring, useful and entertaining. At Crispy Content I'm at the right place for this. The solutions offered, always adapted to my special challenges and implemented in an agile way, have been helping me to increase the growth of the companies I worked with for years.
Why Crispy Content®?
Native Advertising for Every Industry
As creative content experts with a track record in various B2C and B2B industries, we develop the ideal creative idea for you to promote your brand, service, or product to your particular target group. Only in the rarest of cases is a pure advertising campaign the optimal solution for your marketing strategy.
Native Advertising for Every Wallet Size
We manage native advertising campaigns with a budget of of 10.000 EUR or more. Crispy Content® bills its creative and management services according to a flexible and transparent hourly model. This makes us more agile than any media agency, because we use an adjustable budget for maximum reach.
Start Agile, Scale Smart
Our native advertising campaigns start with reduced complexity, because content, targeting, and methods are only realistically measured by your marketing performance. Throughout the course of such ad campaigns, the complexity increases due to continual optimization of the content and audiences. This clarifies the goal from the start and actively shapes your methods used.
Native Ads from Content Experts
Native advertising only converts successfully if targeting and content are perfectly coordinated. With ten years of expertise in the areas of persona development and content production under our belt, Crispy Content® ensures that you not only reach your target group, but also convince them. With every advertising platform and every landing page.
What is native advertising?
Native advertising is a form of advertising that is integrated into the information offered by a publisher platform. We refer to it as “native”, because it does not disrupt the a user’s experience by adapting to the form and shape of the content surrounding it. In terms of functionality, native advertising is similar to display advertising. The distinguishing feature is this element of “adaptability”.
Where does native advertising come from?
The concept of native advertising is over 100 years old and, as in most cases, comes from the United States. The first cases of native advertising were simple product placements in comics, advertorials (advertising in the form of an informative article) in magazines, and soap operas on the radio.
From today’s point of view, it is remarkable that even then ads were created by a publisher’s editorial team. After a short time, entire radio programs, and later television programs, were sponsored by companies long before Kodak began visually staging “How-to” videos for its Instamatic & Flashcube set in the 1960s.
How does native advertising work?
Today, the idea of native advertising has developed into a huge industry that can roughly be divided into four main areas: publishers, creative service providers, technology companies, and service providers who manage the campaigns.
Publishers provide the advertising space and the audience. Creative service providers develop the content on behalf of the advertisers. Technology companies use their platforms to integrate content into publisher platforms and collect user data. Campaign managers control the actions the content takes, evaluate user data, and tailor the content to user behavior.
Contact us for any further questions you might have.
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