HubSpot Consulting Services
HubSpot onboarding from Crispy Content® is focused on new customers, regardless of whether the product was purchased through us or directly through HubSpot. We analyze your business processes and prepare them for HubSpot integration. We always use guided interviews and structured templates so that no information is lost. We support you with the technical setup, the integration into inventory systems, as well as with the import of inventory data such as contacts, companies, deals, tickets and product information. This is how you start properly!
Doing inbound marketing with HubSpot only works when everyone involved has comprehensive knowledge. During our trainings, workshops and consulting sessions, we clarify the complete process of using HubSpot based on our proven expertise. As professional lecturers at universities, enthusiastic digital marketers, and passionate business people, we have the HubSpot know-how to advance your team.
Why Crispy Content®?
Standardization That Reduces Costs
Since HubSpot projects are similar in structure, we use standardized onboarding and training methods. This allows us to offer our onboarding and training sessions at a fixed price. This saves you money and lets us work together more efficiently.
Unique for Your Industry
Even if we work on different types of projects, inbound marketing with HubSpot uses the same functions. This makes it possible to transfer software and processes to any industry. Nonetheless, we still make sure your content is unique for your business. Crispy Content® is a HubSpot partner agency with a content focus that gives you the best of both worlds – efficient integrations and individualized content.
Highly Structured Teaching
Using such a structured approach has enabled us to create different types of course modules. After we have our first meeting to understand the project better, we analyze your requirements and balance that with what you’d like to accomplish. Then we can determine which course modules suit your needs.
Content That Makes A Difference
We are much more than a HubSpot agency. Inbound marketing not only requires powerful software, but also knowledge for how to bring your HubSpot strategy to life. This includes particular content production, organization, social media, inbound marketing, native advertising, as well as developing your marketing strategy. We teach you and your team these skills with workshops tailored to your needs. All of these elements are doable in a single place with such a comprehensive solution like HubSpot.
What is HubSpot?
HubSpot is a marketing automation platform that integrates functionalities into a single software solution. This includes a website builder, CMS, email marketing, social media dashboard, CRM, analytics, campaign management, and much more.
These functionalities are divided into three product packages that can be purchased separately: Marketing Hub, Sales Hub and Service Hub. These product packages use a highly valuable contact database where user data is collected. We use this database to monitor customer actions in order to optimize the lead conversion process. Overall, HubSpot is the true definition of inbound marketing.
What is inbound marketing?
Inbound marketing uses a process like this: a reader views valuable and informational content that simply answers their questions. This content engages their interest in a particular brand, because the content helped them to trust this brand. As a result, the reader contacts the company about their products or services. This is the opposite of outbound marketing where companies use methods like paid advertising to get in touch with customers first.
When you use an optimized system for generating, qualifying, and nurturing leads, it lowers your production and marketing costs and improves ROI. Because the prospect makes the decision to contact you first, the probability of closing the deal is higher, which then results in more sales. This makes inbound marketing a particularly sustainable and efficient tool for customer acquisition.
Contact us for any further questions you might have.
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