mail@crispycontent.de
Accurately Assessing an SEO Agency’s Expertise
Identifying Relevant Search Marketing Qualifications
A reputable agency can clearly explain which skills are available within the team and how they work together. Pay attention to whether expertise in technical optimization, content development, information architecture, web analytics, and conversion optimization is present. What matters is not a single SEO generalist, but the collaboration of specialists in on-page optimization, keyword and intent analysis, UX-oriented content production, and tracking setups. Ask how these disciplines concretely interlock in projects and who is responsible for which tasks.
Critically Evaluating Past Project Results
Case studies are a strong indicator of actual performance. Check for transparent metrics: organic traffic, share of relevant non-brand keywords, visibility indices, ranking development, and ideally MQLs or SQLs. Focus on long-term projects, as sustainable SEO takes time. Ensure that starting points, actions, and results are clearly distinguished, rather than just showing selective success curves. For global mid-sized companies and enterprises, look for cases involving complex structures, multiple languages, or markets.
Understanding Team Structure and Role Allocation
For demanding SEO projects, a single point of contact is not sufficient. Ask which roles are specifically assigned to your account: who develops the strategy, who is responsible for technical audits, who plans and creates content, and who interprets reports. A sound team setup combines analytical thinking, editorial expertise, and technical know-how. It is also important to clarify whether senior experts are actually involved in the project—or only appear during the pitch.
Recognizing Industry-Specific Focus Areas
B2B SEO for complex products differs fundamentally from local SEO for restaurants or e-commerce for fashion. The right agency can demonstrate experience with long decision cycles, buying committees, and complex customer journeys. Industry focus—such as industrial, technology, professional services, or healthcare—indicates familiarity with your target audience’s keywords, information needs, and content formats, reducing onboarding time.
Ensuring Transparent and Compliant Processes
For brands with long-term responsibilities, reputable methods are more important than short-term ranking spikes. An agency’s processes should be transparent and aligned with search engine guidelines to avoid risks to your brand image or visibility.
Commitment to Search Engine-Compliant Strategies
A clear focus on sustainable, compliant optimization is essential. Ask about the agency’s SEO philosophy: do they prioritize high-quality content, clean information architecture, technical stability, and user-centric optimization, or do they rely on aggressive shortcuts? A professional agency can explain why stable rankings require long-term strategies and the risks of manipulative tactics.
Clearly Explained Working Methods
Transparency is reflected in how well the agency explains its processes. You should understand how topic and keyword research is conducted, how content clusters are planned, how technical priorities are set, and how success is measured. The better complex topics are communicated to non-technical stakeholders, the easier it is to secure internal buy-in and budgets.
Consistent Adherence to Search Engine Guidelines
Professional providers follow publicly communicated recommendations and adapt to search result developments. This includes clean index management, high-quality content, meaningful internal linking, and user-centric page layouts. Ensure these principles are specifically addressed in the pitch and tailored to your website, rather than just referencing “best practices.”
Ethical Standards in Data and Content Handling
In enterprise environments, compliance, data protection, and legal requirements are critical. A responsible agency is transparent about how it processes user data, which tools are used, and how content is created. This includes clear policies on AI-assisted content production and quality assurance processes.
Reviewing Experience and References from Similar Engagements
References are among the most reliable indicators of successful collaboration. The relevance of projects to your situation and goals is more important than the prominence of client logos.
Requesting Meaningful Client Testimonials and Project Examples
An established agency can connect you with satisfied clients for feedback on collaboration, reliability, responsiveness, and results. Insights into challenges—such as handling budget changes, internal delays, or shifting priorities—reveal whether the agency can manage real-world business conditions, not just ideal projects.
Experience in Your Industry and Market Environment
Industry knowledge shortens onboarding and reduces trial and error. Look for evidence that the agency understands your target groups, terminology, regulatory environment, and competitive landscape. For international projects, ensure they can handle multilingual content, regional search habits, and varying legal requirements.
Long-Term Client Relationships as a Stability Factor
Multi-year engagements with the same clients indicate successful partnerships. This suggests the agency can continuously evolve strategies, adapt reporting, and respond to changing business goals. Ask about average contract duration and renewal rates to gauge client retention.
Validating Achieved Visibility and Business-Relevant KPIs
References should include at least approximate, verifiable metrics: ranking improvements for relevant keywords, changes in organic traffic share, increased inquiries, or qualified leads. If shown indices or visibility curves, ask which pages or topics they represent and how other channels contributed.
Ensuring Organizational Fit with Agency Structure
Even the best expertise is of little use if the agency’s working style, size, or culture doesn’t fit your organization. The way you collaborate determines whether projects succeed or fail due to coordination, response times, or priorities.
Selecting the Right Agency Size for Your Needs
Larger agencies often offer more specialists, proven processes, and international experience. Smaller agencies may be more flexible and personal. The key is whether the agency is accustomed to your budget and project complexity. Your account should receive sufficient priority and not be overshadowed by larger clients.
Clarifying Support Intensity and Availability
In a B2B environment, spontaneous requirements, coordination with sales or product management, and ad hoc analyses are common. Make sure your contacts are able to respond to such needs. Clear statements on response times, availability during critical phases such as product launches or website relaunches, and backup arrangements help prevent unpleasant surprises.
Understanding Account Management Structure
A clearly defined main contact with decision-making authority streamlines coordination, especially with multiple countries, business units, or stakeholders. Ask how decisions are made within the agency, what escalation paths exist, and who is operationally responsible. This shows whether the agency can manage complex accounts while remaining pragmatic.
Considering Cultural Fit and Working Style
SEO projects require close collaboration with internal IT, product management, sales, and communications teams. Ensure the agency’s tone, meeting culture, and decision-making align with your company. Shared expectations for reliability, documentation, feedback, and error handling are critical for long-term success.
Evaluating Technological Capabilities and Data Competence
SEO is no longer efficient without professional tools, data analysis, and automation. The choice of tools determines the insights you gain and the precision of your actions.
A modern SEO agency uses specialized tools for keyword research, competitor analysis, log file evaluation, technical crawling, and performance measurement. It’s crucial that these tools are not only available but also expertly interpreted and purposefully applied. Check if reports go beyond standard dashboards and translate insights into actionable recommendations.
Utilizing Proprietary Tools and Scalable Processes
Custom scripts, internal databases, or proprietary analysis tools can indicate high technical maturity. These enable efficient analysis of large websites, automation of recurring tasks, or integration of insights from various sources. Ask how these tools contribute to project success and how they can be integrated with your existing toolset.
Reporting Platforms and Dashboards for Stakeholders
For marketing leaders, it’s essential that metrics are presented in a management-friendly format. Dashboards should show not just traffic, but goal achievement, progress on key topics, conversion path effects, and brand impact. A good partner can tailor metrics to your internal KPIs and integrate them into existing reporting structures.
Innovation and Adaptation to New Developments
Search results are constantly evolving, especially with AI-driven features, new snippet types, or changes in content evaluation. A future-ready agency actively tracks these trends, tests new approaches, and continuously adapts strategies. Look for expertise in areas like semantic search, structured data, search experience optimization, or AI-supported content workflows.
Structuring Communication and Collaboration
Even the best strategy is ineffective without proper reporting, coordination, and decision-making. Clear communication structures are as important as technical excellence.
Agreeing on Regular, Audience-Appropriate Reporting
Reports should be delivered at a frequency and depth that suits your organization—often a mix of monthly performance updates and quarterly strategy reviews. Reports should not just present numbers, but contextualize developments, explain hypotheses, and prioritize next steps. This enables you to justify decisions and budgets internally.
Ensuring Reliable Contacts and Escalation Paths
Marketing leaders need clarity on whom to approach for technical, organizational, or strategic issues. Clear assignment of roles—such as strategic consulting, project management, and technical implementation—facilitates collaboration. Defined escalation paths ensure urgent website issues are addressed promptly.
Defining Response Times and Meeting Structures
International companies face challenges with time zones, approval processes, and internal deadlines. Agree on response times, turnaround for analyses, and meeting planning. A sensible structure may include regular scheduled meetings with clear agendas, ad-hoc calls for urgent topics, and asynchronous updates via collaboration tools.
Ensuring Transparency Throughout the Project
You should always know what is being worked on, which tasks are pending, and what results have been achieved. Project management tools, shared roadmaps, and clear responsibilities help make priorities visible. A good agency documents decisions, adapts plans to changing conditions, and makes dependencies on internal resources transparent.
Structuring Contractual Terms with Foresight
A well-designed contract provides security for both parties without hindering flexibility. It forms the basis for a partnership with clearly defined services, expectations, and risks.
Choosing Contract Durations and Exit Options Wisely
SEO typically delivers full impact only after several months. Too short a term makes serious evaluation difficult; too long can be unnecessarily binding. A mix of defined minimum terms and fair renewal or exit clauses often provides a good balance. Ensure you remain agile in case of strategic shifts or budget changes.
Defining Termination Periods and Handover Scenarios
Even with good collaboration, there may be reasons to change providers. A professional contract specifies how work-in-progress, data, access, and documentation are handled at contract end. This ensures knowledge is retained and handovers to internal teams or other providers are structured.
Specifying Scope of Services and Responsibilities
Unclear service descriptions often lead to disappointment. Define which activities will be performed, to what extent, what goals are pursued, and which tasks are your responsibility—such as technical implementation by internal IT, content approval processes, providing tracking access, or coordination with other agencies. The clearer the scope, the easier it is to evaluate results.
Service Levels and Adaptability to Changing Conditions
Larger organizations benefit from defined service level agreements, such as response times, availability during critical phases, or quality assurance processes. Mechanisms for adapting to changing requirements—such as new markets, product lines, or websites—should also be included. This keeps collaboration structured, even during growth or transitions.
Recognizing Warning Signs When Selecting an SEO Agency
In addition to positive criteria, there are warning signs to watch for. These help avoid risky partnerships that could cause long-term harm.
Questioning Unrealistic Promises and Guarantees
Firm promises of top rankings in a short time are generally not credible. Search results depend on many factors outside an agency’s control, such as competitor actions or algorithm changes. Guarantees of specific positions or dramatic improvements within weeks are a major red flag.
Lack of Transparency and Insight
If an agency does not disclose its methods or only refers vaguely to “secret techniques,” this not only complicates collaboration but also poses risks. As the person responsible for budget and brand, you must understand what actions are being taken and their potential impact. Lack of transparency may indicate problematic practices that could lead to visibility loss or reputational damage.
Aggressive Link-Building Without Quality Control
Link building remains important but is sensitive. Mass-purchased or automated links from questionable sites can have negative consequences. Reputable providers focus on carefully selected partnerships, relevant references, and natural growth. Be cautious if the emphasis is on quickly acquiring arbitrary links.
Extremely Low Prices and Lack of Evidence
Very low prices combined with extensive service promises are rarely realistic, especially in complex B2B environments. A reputable agency can explain how fees, team size, and scope relate. If meaningful references, case studies, or client testimonials are missing, scrutinize whether the required quality can actually be delivered.
Conclusion for B2B Marketing Decision-Makers
Choosing an SEO partner is a strategic decision impacting budget, brand development, and business objectives. Systematically evaluating expertise, transparent processes, solid references, suitable team structure, modern toolsets, clear communication, sound contracts, and warning signs increases the likelihood of a partnership that delivers long-term value and internal acceptance. This transforms a service provider relationship into a partnership that sustainably supports brand communication and sales.
Content Marketing Excellence®
Ebooks, Online Courses and Books
Free Ebook Content Production with Airtable
A FREE ebook for all who want to make their content production easier and more efficient — with Airtable.
Read more
Free Ebook Content Marketing Tools Essentials
A FREE ebook with 15 essential tools to streamline your content marketing production – now and forever!
Read more
Free Online Course Making Content by Crispy Content®
7 Lessons to Quickly, Easily, and Economically Produce High-Quality, Digital Content.
Read more
Free Ebook Website Content Strategy
A FREE ebook with 10 essential steps to create your perfect website content strategy – for more brand awareness, visibility, traffic and conversions!
Read moreMore topics you might like
Turning Existing Content into Measurable Success
Learn how companies transform content into sustainable multi-channel strategies and increase reach, ROI, and impact with existing content.
A Shared Language for Consistent Brand Communication
Discover how a shared terminology strengthens brand communication, content, and CX and which steps truly matter.
Content Overload and Attention: Why Systems Make the Difference
Content overload meets limited attention: how structured systems strengthen brand communication and marketing efficiency.
How to Choose the Right B2B Content Partner
Learn what matters when choosing a B2B content partner – from methodology and transparency to strategic collaboration.
Why Companies Need More Than Just a Content Strategy
Strategies alone aren’t enough: A content system delivers sustainable marketing success. Here’s how to make it happen.
The Hidden Costs of Unstructured Content Management
Missing content management processes lead to high long-term costs. How unstructured work builds content debt and how to avoid it.
Staying Visible in the Age of AI: Mastering Dual-Audience Content
How brands can simultaneously reach humans and AI systems with dual-audience content to safeguard their visibility.
The Epic Split: Why B2B and Brand Are Not Opposites
Creative B2B branding that builds relevance, attention and trust. Why brand, culture and emotions matter in modern B2B marketing.
Strategically Designing Topic Worlds for Personal Brands in B2B
How topic worlds for personal brands in B2B drive clarity, reach, and impact.
AI Competence Over Tool Overkill: The Path to True Content Excellence
How content expertise takes brand communication to the next level — with practical, actionable recommendations.
Service-as-a-Software: When the Machine Does the Job
Automated AI services are redefining B2B marketing: greater efficiency, new governance challenges — everything you need to know.
1,000 AI Agents And One Employee
Discover how AI agents are reshaping organizations and how to bridge the gap between technology and your workforce.
The End of Inbound Marketing as We Know It
Why inbound marketing is reaching its limits for B2B service providers and which channels decision-makers truly use today.
AI Assistants vs. AI Agents: The New Autonomy
How autonomous AI agents and no-code platforms are automating marketing processes and unlocking new potential.
.png)
Why Reach Alone No Longer Convinces
Platform rules end mass outreach: Why content strategies are now the key differentiator in B2B marketing.
Agents, Not Ads: Browsers Are Transforming Marketing Strategies
Agent-based browsers are disrupting traditional content strategies. Discover how organizations can adapt and capitalize on emerging opportunities.
How AI Competence Is Becoming a Corporate Imperative
The AI Act requires companies to develop the AI skills of their own employees from 2025. Here's how they can succeed.
The Signal in The Noise: How Brands Ensure Relevance And Impact
How content marketing works despite the digital noise: strategies for agencies, companies, and decision-makers in the digital age.
Why Most AI Tests Don’t Deliver Reliable Results
Why "AI experts" should stop spreading misinformation: a realistic comparison between research and AI tools.
How Products Become Content Engines For B2B Brands
How B2B brands are leveraging product-driven content for innovative brand communication and activating communities.
Generative AI: A Crisis of Trust for Agencies and Enterprises
How AI-driven errors are reshaping agency workflows and which methods secure trust and quality. Deloitte case study, trends, and practical tips.
Google Update: Removal of &num=100 and Its Impact on SEO Tools
Google Update 2025: The deactivation of &num=100 transforms SEO tools, reporting, and AI data. Here’s how industries and businesses are responding.
B2B Reach: Strategic Partnerships over Content Production Lines
How brands gain visibility: Partnerships and user-generated content are replacing traditional content strategies in B2B. Learn more now.
Germany’s Data Protection Utopia: A Basement Full of Illusions
Germany’s data protection utopia: Why basement LLMs are pure illusion – and how pragmatic rules can safeguard innovation and competitiveness.
Content Strategy for Strong Brand Perception
Discover how strategic content shapes brand perception, strengthens loyalty, and drives measurable growth across all channels.
.jpg){kind=tracking}
Success of Viral Marketing Campaigns Without AI
The greatest campaign successes are based on emotion, social dynamics, and the courage to experiment. Discover how brands create genuine attention.
Content Marketing 2025: Opportunities, Risks and the Evolving Role of AI
How AI is transforming content marketing and how businesses can safeguard quality, differentiation, and trust.
.jpg)
Enablement for Marketing Teams: Securing the Future with AI Competence
Enablement equips marketing teams for AI and digitalization. Discover how structured development enables real transformation.
Content Strategy 2025: Uniting Quality and AI in Marketing
How companies use AI, content audits, and governance to implement sustainable content strategies and avoid content chaos.
-1.jpg)
GPT-5 in Practice: What the Data Says About Content Quality
GPT-5 testing proves fewer errors and more consistency. Discover how your content production can benefit today.
Achieve Greater Reach with Existing Content
How companies can achieve greater reach and efficiency by leveraging existing content—complete with real-world examples and a step-by-step guide.
-1.jpg)
Digital Trust: Standing Out from Generic Content with Quality
Strengthen digital trust: How companies can win with quality and transparency instead of generic AI content. Tips and real-world examples.
.jpg)
Cultural Adaptation: Successful International Brand Communication
Cultural adaptation boosts the impact of international marketing campaigns. How can it be achieved in practice? Expert insights & best practices.
AI Image Generation: Practical Insights for Marketing Teams
How AI image generation with Midjourney is transforming marketing. Insights, opportunities, and practical tips for modern communication teams.
Communication Challenge: Making Expertise Visible in B2B Marketing
Discover how companies can make their expertise visible in brand communication and optimize their B2B marketing strategy.
Successfully Implement Content Strategies: Your Guide
Translate strategies into marketing and content formats: How to make your communication more impactful. A practical guide for decision-makers.
.jpg)
AI Marketing Consulting: Automation in the MarTech Ecosystem
AI marketing consulting, no-code platforms & workflow automation: Achieve a smart transformation in the MarTech ecosystem.
Clear ROI: Controlling Marketing Budgets with Metrics
Marketing clarity: How to secure budgets with KPIs and prove impact. Practical, data-driven, and tailored for marketing decision-makers.
Demand Gen Before the Comparison Phase: Gaining a Competitive Edge
Discover how early-stage demand generation empowers B2B brands to enter new markets efficiently and reduce lead costs.
Marketing Departments: Combining Human Expertise and Technology
How marketing teams scale efficiently: combining human expertise and automation for real impact. Practical examples and first steps included.
Efficient Transformation in Marketing: Escaping the Resource Trap
Rising demands, static teams: How to approach marketing transformation in a structured and successful way – including a real-life example.
Modular Content – Boosting Marketing Efficiency
Modular content helps marketing teams save budget and effort. Here's how to increase efficiency and consistency in communication projects.
Knowledge Retention in B2B Marketing: Methods & Tools
How to retain knowledge in B2B marketing. Practical tips on processes, tools, and learning culture. More efficiency for your team.
Using Storytelling Frameworks to Cut Through the Noise
How to increase B2B content effectiveness with structured storytelling – practical insights for immediate use
Work More Efficiently: Master System Diversity in Marketing
System diversity slows down marketing teams. Here’s how to make your infrastructure more productive and future-proof.
Structure Drives Performance: Clear Roles Ensure Content Quality
Structured teams ensure content quality: How to strengthen accountability and output in your marketing organization.
Work More Efficiently: How Clear Standards Help Marketing Teams’ Work
How marketing teams save time, ensure quality, and grow internationally with clear standards: The first step toward a scalable content factory.
How The Content Factory Solves Major Marketing Issues
Build a high-impact content team with the “Content Factory” framework—solve budget, talent & execution gaps through structured marketing processes.
Is the B2B Buying Cycle Really More Complex?
Discover why the fundamental B2B buying process remains unchanged despite new digital touchpoints, and how to leverage this for effective strategies.
How to Make Technical Content Work for Decision-Makers
Transform complex technical content into engaging, strategic insights that resonate with decision-makers in industrial, tech, and B2B sectors.
.jpg)
Maximizing ROI from Thought Leadership Content
Learn how to turn thought leadership content into a measurable business asset that drives trust, engagement, and conversions.
Top 5 Criteria for Choosing the Right Content in B2B Marketing
Discover the 5 key criteria for selecting the right B2B content formats. Learn how to tailor your strategy to personas, touchpoints, and goals.
AI and Cultural Expertise for Your Marketing Organization
This post explains why the right mix of technology and cultural know-how is indispensable when utilizing Artificial Intelligence.
AI Tools For Content Creator
Explore Crispy Content's AI integration strategy that enhances content creation while preserving human creativity and control.
How Our Content Marketing Strategies Drive Brand Awareness, Traffic, Leads, and Sales
Discover how our content marketing strategies drive brand awareness, boost traffic, generate leads, and improve sales outcomes.
Master the Art of Content Strategy for Business Success
Unlock the secrets to developing a content strategy that aligns with your goals, addresses audience needs, and elevates your brand authority.
Webinar: Building An AI Content Machine
Discover how AI transforms content production strategies. Register for our free webinar with AI experts Gerrit Grunert and Jens Palm on November 28th!
How Pharmaceutical Companies Optimize Their Marketing with AI
Discover in our latest blog how pharmaceutical companies can optimize their marketing retainer with the help of AI.
.jpg)
Webinar: Building An AI Marketing Machine
Explore the transformative power of AI in B2B marketing with our webinar "Building an AI Marketing Machine" in cooperation with Salesforce and factory42!
Mastering LinkedIn's Labyrinth: Unveiling Algorithm Secrets
Unlock LinkedIn's potential with our guide. Discover algorithm secrets, optimize content strategy, and learn about future trends.
Revolutionizing Content Creation: The 6 Best AI Tools for Writers
Discover out top 6 AI tools transforming content creation. Enhance your writing process and quality with AI technology – don't miss this opportunity!
Unleashing the Power of Ecommerce SEO
Unleash the Power of Ecommerce SEO: Fix broken links, optimize content, dominate Google rankings, and attract eager customers.
B2B Lead Generation with White Papers
Lead generation with white papers is one of the most effective sales measures in B2B business. Why? We explain that in this article!
The Content Audit - Part 2
In part two of our mini-series, we explain our 4-step road map to our successful content audit resulting in higher rankings in search engines.
The Content Audit - Part 1
In this article we show you just how important a content audit is, how SEO cannot live without good content, and why you need to check in regularly.
The Paid Media Audit - Part 2
In second article of our mini series we show you how to audit your paid media in seven thorough steps.
The Paid Media Audit - Part 1
In this article we take a look at how paid advertisement works, the different approaches of a Paid Media Audit, and which tools can help you up your game.
The CRM Audit - Part 2
In the second part of this mini-series, we'll show you how to perform a CRM audit and get more ROI from your data in seven easy steps.
The CRM Audit - Part 1
In the first part of this mini-series we explain what a CRM audit is, what the benefits are, and which tools to use.
The benefits of a successful pitch-workshop
Our idea of a good workshop consists of six outcomes that must be achieved at the end of a succesful pitch workshop. Discover them here.
Why regular agency pitches don’t work
11 reasons why agency pitches fail to do what they’re designed to do: to choose the right agency for the job – and our proven solution for it.
How to host a perfect pitch-workshop
A workshop instead of a standard pitch? In this article, we explain how to host a perfect pitch-workshop and show the benefits.
SEO For Pharma Companies: Why There is No Way Around It
Pharmaceutical companies, whose products are so in need of explanation and demand, cannot do without SEO. We show why this is so.
HubSpot History: What Made HubSpot a Success
The history of HubSpot shows how it became one of the most popular and demanded marketing software to date. Let's dive into it!
Content-Marketing For Pharma Companies
Nowadays, no pharmaceutical company can afford not to communicate with its target group. In our article, we show why this is the case.
Crispy Content® is looking for a Senior Content Team
Crispy Content® is looking for a Senior Content Strategist (m/f/d) and a Senior Project Manager (m/f/d).
Decoded: Content Marketing and SEO with Brian Dean - Part 2
The best hacks from SEO genius Brian Dean: Learn which strategies you can use to improve your ranking and create gripping online videos.
Decoded: Content Marketing and SEO with Brian Dean – Part 1
The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.
TikTok Marketing: 6 Reasons B2B Brands Should Use It
TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.
Decoded: Content Marketing with Gary Vaynerchuk – Part 2
Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.
Decoded: Content Marketing with Gary Vaynerchuk – Part 1
Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.
An Entrepreneur's Guide to Social Media Management Software
Still wondering what sets social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.
Email Marketing with Noah Kagan - Part 2
Do you want to generate leads and more sales through effective email marketing? Discover tips 6 to 8 from online marketing expert Noah Kagan.
Email Marketing with Noah Kagan - Part 1
Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.
The Customer Journey
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.
The Conversion Funnel
In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.
The 7 Steps SEO Audit
In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.
Content Marketing Decoded: Social Media Examiner – Part 2
You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.
Successful Blogging: 14 Effective Example – Part 2
Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".
Successful Blogging: 14 Effective Example – Part 1
We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!
Content Marketing Decoded: Social Media Examiner – Part 1
Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.
Content Marketing Decoded: The SEO Hacks of Neil Patel
You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.
.jpg)
FREE Online Course: “Making Content” (7 Lessons)
An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.
10 Steps For Your Perfect Website Content Strategy – Pt. 2
A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.
10 Steps For Your Perfect Website Content Strategy – Pt. 1
A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.
15 Content Tools We Still Use | Part 2
We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.
15 Content Tools We Still Use | Part 1
We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.
Post COVID-19: Reasons Germany will be Your Next Best Market
There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!
How to Do Content Production for Blogs with Airtable
In this detailed overview, we explain how complex content production projects can be completed with Airtable.
"Car dealerships need social media marketing"
The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.
Content Marketing Agency - 10 Lessons Across 10 Years
With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!
Gerrit Grunert: A HubSpot Interview with CIO Applications
What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!
SEO in Real Life
Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!
How To Create A Persona
Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".
The digital transformation of the PR Agency
How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.
An Interview with Sandra Harzer-Kux from Territory
Sandra Harzer-Kux, Managing Director of Germany's leading brand content agency, Territory, in an interview with Gerrit Grunert.
Campaign Management 101: Campaign Layering
Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.
Methodical Content Marketing: Persona Pt. 1
What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.
Reputation Marketing and ROI
Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!
How Much Does A Content Marketing Strategy Cost?
How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.
Mo' Money, No Problems – from Searchmetrics Summit 2017
How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!
Marketing Automation – From Persona to Personalization
Buyer personas are important, but how should you get your message across to individual users? Personalization is the key.
Checklist: Competitiveness Analysis in Content Marketing
Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.
Return On Content Marketing Investment
You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.
Conversion Optimisation in Content Marketing
In this blog post, we show you how to optimise your conversion rate within your lead generation activities.
Content Marketing: From Strategy to Campaign and Back Again
Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.
How to Find the Right Content Marketing Agency
Finding the right content marketing agency can be tricky. These are our insider tips:
Predictive Lead Scoring – A Glimpse Into the Future
Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!
Big Data in Content Marketing
Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.
How to Create a Content Marketing Strategy
Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.
Lead Scoring: The Highest Form of B2B Marketing
We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.
Next Level Lead Nurturing
Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.
Outstrip Your E-Commerce Competition
How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?
The 3 Biggest Content Marketing Pitfalls
Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.
Storytelling: Why the Brain loves Stories
Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.
7 Email Marketing Trends You Should Know
Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.
Conventional Marketing Doesn't Work On Millennials
Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.
Why insurance companies should practice content marketing
How do insurance companies integrate content marketing into their marketing strategy?
Content Marketing For Financial Services Providers
How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?
Off-page analysis: Quality & quantity keywords
We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.
5 reasons hotel chains should practice content marketing
The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.
Six building blocks for successful localisation
We have created a checklist of the six building blocks of a high quality full service localisation.
4 reasons tour operators should practice content marketing
In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.
7 easy steps to the perfect long tail keyword
How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!
Storytelling competence: How to spot marketing talents
How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!
Content Marketing on Instagram: 5 successful examples
We’ll show you how to realise your brand’s content marketing strategy using Instagram.
Content Marketing: 9 tips for a successful blog promotion
Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!
Your successful content marketing cycle in 6 steps
These 6 steps will help you develop your very own content marketing cycle.