Understanding and Leveraging SEO Consulting for B2B Companies

How Holistic SEO Consulting Strengthens Your Brand Presence

Clearly Defining and Contextualizing Search Engine Performance

The starting point is to determine the role of organic reach within your overall marketing mix. For global B2B organizations, this means analyzing markets, languages, sales channels, and existing paid channels. This creates a clear picture of which keywords, topic clusters, and touchpoints are relevant for pipeline development, upselling, or employer branding. SEO is thus positioned as an integral part of your go-to-market strategy, not a standalone discipline.

Establishing Long-Term Growth Plans

A credible approach avoids short-termism and focuses on multi-year development. This includes quantifying search potential, analyzing competitors, and incorporating market trends. Based on this, a phased plan is developed that realistically maps out technical optimization, content expansion, and off-page measures in terms of timing and resources. The goal: budget and team planning instead of ad hoc actions.

Developing Actionable Implementation Plans for Marketing and IT

The strategy translates into an operational agenda for both marketing and IT. This agenda outlines which content needs to be created or revised, which site structures require adjustment, and what the content management system must support. It is designed so that internal teams without SEO specialization can understand and implement it step by step.

Prioritizing Actions by Impact and Effort

With limited budgets and resources, tasks are prioritized based on their expected impact on visibility, leads, and revenue. Quick wins with high leverage—such as fixing indexing issues or improving the discoverability of key pages—take precedence, while mid-term initiatives like building a thought leadership blog are scheduled realistically. This ensures a balance between rapid results and sustainable growth.

Integrating SEO with Corporate Strategy

SEO initiatives are only sustainable when aligned with overarching goals: market entry, lead generation for specific product lines, or positioning in future topics. Effective consulting translates these objectives into clear search intents, topic architectures, and KPIs, ensuring every published article, optimized category, and landing page contributes directly to business value.

Systematic Review of Your Existing Website

Comprehensive Domain Health Check

Before investing, you need a clear status quo. A thorough audit assesses your website’s technical foundation, content structure, and external signals. It identifies not only errors but also missed opportunities: which pages could achieve greater visibility with structural or content adjustments, and where competitors already outperform you.

Ensuring Technical Foundations for Visibility

Search engines are sensitive to technical barriers. Load times, mobile usability, internal linking, crawlability, and indexing are key levers. A detailed analysis reveals where your setup hinders search engines or frustrates users, leading to actionable recommendations that can be integrated into your IT team’s development roadmap.

Evaluating Content for Relevance and Structure

B2B content is often technically strong but not aligned with search behavior or user journeys. A systematic content assessment categorizes pages by search intent, quality, freshness, and performance, highlighting where consolidation, updates, or new content are needed, and how to combine expertise with clear structure and calls to action.

Assessing External Links and Reputation

External links remain a key indicator of a website’s relevance and trustworthiness. In regulated or complex industries, building a clean, sustainable link profile is critical. An evaluation of your current backlinks identifies valuable partnerships and risky sources that could threaten visibility.

Deriving Concrete Action Items from the Analysis

An audit is only as good as the actions it generates. Results are summarized in clear task lists, defining responsibilities, priorities, and timelines. Marketing, sales, IT, and product teams receive tailored action packages to ensure smooth implementation across departments.

Empowering Internal Teams for Search Engine Performance

Building Foundational Knowledge for Marketing and Communications

Sustained organic growth requires internal expertise. Training sessions explain how search engines interpret content, the importance of search intent, and how to structure topics to engage both expert audiences and algorithms. The focus is practical: employees learn to integrate SEO requirements into their daily work.

Embedding Proven Processes Within Teams

Successful organizations use repeatable frameworks for topic planning, content creation, and optimization. Joint workshops establish best practices for briefings, content formats, page types, and internal workflows, fostering a shared understanding of how to produce high-quality, search-optimized content.

Professional Use of Relevant Tools

Tools provide data but do not replace strategy. Training covers how to interpret metrics on rankings, clicks, and conversions, and how to derive actionable steps. Dashboards become decision-making tools for campaigns, budget allocation, and topic prioritization.

Optimizing Processes Across the Content Lifecycle

From briefing to publication, many companies experience friction. Streamlining processes ensures SEO requirements are considered early, approval cycles remain efficient, and content updates occur regularly. The result: faster time-to-market and consistent quality across all channels.

Retaining Knowledge Within the Organization

Staff turnover is common in marketing. A professional approach ensures SEO know-how is not tied to individuals. Documentation, guidelines, and internal knowledge formats make key principles and experiences accessible to new team members, maintaining a stable learning curve through transitions.

Supporting Complex Digital Projects

Managing Website Relaunches Without Loss of Visibility

Relaunches present both opportunities and risks. Search engines encounter new structures, content, and URLs. Early involvement of SEO specialists ensures redirects are properly planned, key content is retained or repositioned, and testing phases are well managed, aiming for improvements without loss of visibility.

Securing Content Migrations Between Systems

When domains, subdomains, or entire country sites are moved, established signals can be lost. Careful mapping, redirect strategies, test scenarios, and monitoring before and after migration minimize this risk. This is especially critical in international contexts with multiple language versions.

Selecting Content Management Systems Based on Performance Criteria

The choice of a content management system impacts the speed, flexibility, and scalability of your digital communications. An SEO-focused evaluation considers support for clean URL structures, metadata, schema markup, and performance optimization, preventing technical limitations from hindering growth.

Effectively Managing External Service Providers

Larger projects often involve multiple partners: development, design, translation, tracking. Experienced SEO support ensures requirements are clearly defined and implemented, all parties pursue the same goals, and decisions are data-driven, reducing rework and avoiding conflicting measures.

Monitoring Quality Throughout the Project

During implementation, interim results are reviewed: templates, navigation concepts, mobile variants, tracking setups. Early checks prevent search-relevant issues from surfacing just before go-live. Success criteria are defined to evaluate the project post-launch.

Executive-Level Consulting

Providing Clear Decision-Making Foundations for Leadership

For executives, the key question is how search engine performance drives revenue, market share, and brand strength. Concise formats ensure complex relationships are presented clearly and focused on opportunities, risks, and scenarios rather than technical details.

Demonstrating the Business Value of Organic Reach

To justify investments, potential effects are translated into measurable outcomes: additional leads, impact on cost per acquisition, and lifetime value. Comparisons with other channels help contextualize effort versus return and set realistic expectations.

Planning Investment Frameworks and Resource Allocation

Based on potential, competitive landscape, and internal capabilities, appropriate budget corridors are developed. This includes not only external services but also internal resources for content, technology, and coordination, resulting in a robust plan integrated into overall marketing and sales planning.

Defining Success Criteria and KPIs

To ensure projects remain manageable, KPIs must go beyond rankings: qualitative and quantitative leads, pipeline contribution, visibility in strategic topics, and the share of organic contacts in new customer acquisition. These metrics are linked to reporting structures that provide leadership with quick insights.

Balancing Internal Stakeholder Interests

SEO projects impact many areas: product management, sales, corporate communications, IT. Structured consulting helps integrate diverse perspectives, address conflicts early, and formulate shared goals, keeping projects on track even as company priorities shift.

Rapid Support for Visibility Issues

Identifying Causes of Traffic Loss

When rankings drop, rapid and precise analysis is essential. The investigation focuses on whether technical changes, algorithm updates, competitive activity, or internal processes are responsible. This diagnosis is based on data from web analytics, search console tools, and specialized software, combined with experience and proven patterns from comparable cases.

Implementing Immediate Measures for Quick Improvements

Alongside root cause analysis, short-term actions can be taken: correcting critical errors, stabilizing key landing pages, adjusting navigation, or optimizing high-priority queries. These steps buy time to address structural issues thoroughly.

Responding Systematically to Unexpected Situations

Domain migrations, legal changes, or technical disruptions can cause sudden drops. A robust approach clarifies communication channels, assigns responsibilities, and defines a transparent recovery timeline, ensuring internal control even in challenging situations.

Managing Search Engine Penalties

Some losses result from guideline violations. In such cases, causes must be eliminated, clean states documented, and appropriate recovery steps initiated. A structured process reduces the risk of repeating actions that violate current policies.

Planning Recovery and Further Growth

After stabilization, the focus shifts to systematically regaining lost positions and capitalizing on new opportunities. This includes adjusting topic architectures, expanding content, and strengthening the technical foundation, with recurring issues identified and addressed long-term.

Optimizing the Selection and Use of SEO Tools

Defining the Right Tool Landscape

The market for analytics and optimization tools is vast, especially for internationally operating B2B companies. A well-founded recommendation takes into account data quality, integration capabilities, usability, and cost structure. Key questions include which markets need to be monitored, which interfaces must be supported, and which teams will actually work with the data.

Using Licenses Efficiently

Many organizations have overlapping or underutilized tools. A systematic review identifies redundancies, low usage, and opportunities for consolidation, reducing costs without sacrificing essential functionality.

Developing Custom Solutions for Specific Requirements

In specialized industries, standard reports are often insufficient. Custom dashboards and data models help map industry-specific KPIs—such as quote requests in certain segments, technical product interests, or combinations of search and CRM data—placing actual website value creation at the center.

Ensuring Seamless System Integration

The greatest value emerges when data from different sources works together: web analytics, CRM, marketing automation, and business intelligence. Thoughtful integration ensures that insights don’t remain trapped in silos but flow directly into campaign planning, sales, and product development. This turns isolated data points into a solid foundation for decision-making.

Enabling Confident Data Usage Among Employees

Even the best setup is only effective if employees use it competently. Training focuses on enabling staff to independently answer key questions: which content performs best, which search intents are overlooked, where do users drop off? The goal is confident, data-driven decision-making in daily operations.

Testing Innovation and Future Topics in Search

Leveraging New Search Features

Search engines continuously evolve: new display options, enhanced snippets, additional formats. Proactive consulting assesses which innovations are relevant for B2B brands and how to use them to increase attention and click-through rates.

Gaining Early Experience with New Features

Early testing helps understand the opportunities and risks of new formats before widespread adoption. Pilot projects with selected topics, product lines, or markets provide insights that inform broader rollouts, focusing resources on promising approaches.

Anticipating Future Developments

Changing search behavior, new device types, and the growing importance of voice search all impact how people find information. Continuous monitoring and interpretation of these signals enable B2B brands to adapt strategies proactively, rather than merely reacting to market shifts.

Conducting Controlled Experiments

Hypotheses should be tested systematically. Structured experiments—on content formats, structuring options, or interactive elements—provide reliable data on what resonates with your target audiences, directly informing guidelines and content policies.

Securing a Competitive Edge in Key Topics

Early movers in relevant search topics often benefit from lasting rankings and strong reputations. In emerging fields, new technologies, or evolving industry standards, this means creating content early, showcasing expertise, and establishing your brand as a trusted information source—turning organic reach into a strategic competitive advantage.

Conclusion for B2B Marketing Decision-Makers

Search engine performance is not a niche topic but a lever for brand leadership, lead generation, and international growth. Professional consulting integrates strategy, technology, content, and organization—always focused on your business objectives. The results are visible not only in rankings, but in the quality of your leads, the strength of your brand, and the resilience of your digital infrastructure.

Content Marketing Excellence®

Ebooks, Online Courses and Books

Free Ebook Content Production with Airtable

A FREE ebook for all who want to make their content production easier and more efficient — with Airtable.

Free Ebook Content Marketing Tools Essentials

A FREE ebook with 15 essential tools to streamline your content marketing production – now and forever!

Free Online Course Making Content by Crispy Content®

7 Lessons to Quickly, Easily, and Economically Produce High-Quality, Digital Content.

Free Ebook Website Content Strategy

A FREE ebook with 10 essential steps to create your perfect website content strategy – for more brand awareness, visibility, traffic and conversions!

Turning Existing Content into Measurable Success

Learn how companies transform content into sustainable multi-channel strategies and increase reach, ROI, and impact with existing content.

A Shared Language for Consistent Brand Communication

Discover how a shared terminology strengthens brand communication, content, and CX and which steps truly matter.

Content Overload and Attention: Why Systems Make the Difference

Content overload meets limited attention: how structured systems strengthen brand communication and marketing efficiency.

How to Choose the Right B2B Content Partner

Learn what matters when choosing a B2B content partner – from methodology and transparency to strategic collaboration.

Why Companies Need More Than Just a Content Strategy

Strategies alone aren’t enough: A content system delivers sustainable marketing success. Here’s how to make it happen.

The Hidden Costs of Unstructured Content Management

Missing content management processes lead to high long-term costs. How unstructured work builds content debt and how to avoid it.

Staying Visible in the Age of AI: Mastering Dual-Audience Content

How brands can simultaneously reach humans and AI systems with dual-audience content to safeguard their visibility.

The Epic Split: Why B2B and Brand Are Not Opposites

Creative B2B branding that builds relevance, attention and trust. Why brand, culture and emotions matter in modern B2B marketing.

Strategically Designing Topic Worlds for Personal Brands in B2B

How topic worlds for personal brands in B2B drive clarity, reach, and impact.

AI Competence Over Tool Overkill: The Path to True Content Excellence

How content expertise takes brand communication to the next level — with practical, actionable recommendations.

Service-as-a-Software: When the Machine Does the Job

Automated AI services are redefining B2B marketing: greater efficiency, new governance challenges — everything you need to know.

1,000 AI Agents And One Employee

Discover how AI agents are reshaping organizations and how to bridge the gap between technology and your workforce.

The End of Inbound Marketing as We Know It

Why inbound marketing is reaching its limits for B2B service providers and which channels decision-makers truly use today.

AI Assistants vs. AI Agents: The New Autonomy

How autonomous AI agents and no-code platforms are automating marketing processes and unlocking new potential.

Why Reach Alone No Longer Convinces

Platform rules end mass outreach: Why content strategies are now the key differentiator in B2B marketing.

Agents, Not Ads: Browsers Are Transforming Marketing Strategies

Agent-based browsers are disrupting traditional content strategies. Discover how organizations can adapt and capitalize on emerging opportunities.

How AI Competence Is Becoming a Corporate Imperative

The AI Act requires companies to develop the AI skills of their own employees from 2025. Here's how they can succeed.

The Signal in The Noise: How Brands Ensure Relevance And Impact

How content marketing works despite the digital noise: strategies for agencies, companies, and decision-makers in the digital age.

Why Most AI Tests Don’t Deliver Reliable Results

Why "AI experts" should stop spreading misinformation: a realistic comparison between research and AI tools.

How Products Become Content Engines For B2B Brands

How B2B brands are leveraging product-driven content for innovative brand communication and activating communities.

Generative AI: A Crisis of Trust for Agencies and Enterprises

How AI-driven errors are reshaping agency workflows and which methods secure trust and quality. Deloitte case study, trends, and practical tips.

Google Update: Removal of &num=100 and Its Impact on SEO Tools

Google Update 2025: The deactivation of &num=100 transforms SEO tools, reporting, and AI data. Here’s how industries and businesses are responding.

B2B Reach: Strategic Partnerships over Content Production Lines

How brands gain visibility: Partnerships and user-generated content are replacing traditional content strategies in B2B. Learn more now.

Germany’s Data Protection Utopia: A Basement Full of Illusions

Germany’s data protection utopia: Why basement LLMs are pure illusion – and how pragmatic rules can safeguard innovation and competitiveness.

Content Strategy for Strong Brand Perception

Discover how strategic content shapes brand perception, strengthens loyalty, and drives measurable growth across all channels.

Success of Viral Marketing Campaigns Without AI

The greatest campaign successes are based on emotion, social dynamics, and the courage to experiment. Discover how brands create genuine attention.

Content Marketing 2025: Opportunities, Risks and the Evolving Role of AI

How AI is transforming content marketing and how businesses can safeguard quality, differentiation, and trust.

Enablement for Marketing Teams: Securing the Future with AI Competence

Enablement equips marketing teams for AI and digitalization. Discover how structured development enables real transformation.

Content Strategy 2025: Uniting Quality and AI in Marketing

How companies use AI, content audits, and governance to implement sustainable content strategies and avoid content chaos.

GPT-5 in Practice: What the Data Says About Content Quality

GPT-5 testing proves fewer errors and more consistency. Discover how your content production can benefit today.

Achieve Greater Reach with Existing Content

How companies can achieve greater reach and efficiency by leveraging existing content—complete with real-world examples and a step-by-step guide.

Digital Trust: Standing Out from Generic Content with Quality

Strengthen digital trust: How companies can win with quality and transparency instead of generic AI content. Tips and real-world examples.

Cultural Adaptation: Successful International Brand Communication

Cultural adaptation boosts the impact of international marketing campaigns. How can it be achieved in practice? Expert insights & best practices.

AI Image Generation: Practical Insights for Marketing Teams

How AI image generation with Midjourney is transforming marketing. Insights, opportunities, and practical tips for modern communication teams.

Communication Challenge: Making Expertise Visible in B2B Marketing

Discover how companies can make their expertise visible in brand communication and optimize their B2B marketing strategy.

Successfully Implement Content Strategies: Your Guide

Translate strategies into marketing and content formats: How to make your communication more impactful. A practical guide for decision-makers.

AI Marketing Consulting: Automation in the MarTech Ecosystem

AI marketing consulting, no-code platforms & workflow automation: Achieve a smart transformation in the MarTech ecosystem.

Clear ROI: Controlling Marketing Budgets with Metrics

Marketing clarity: How to secure budgets with KPIs and prove impact. Practical, data-driven, and tailored for marketing decision-makers.

Demand Gen Before the Comparison Phase: Gaining a Competitive Edge

Discover how early-stage demand generation empowers B2B brands to enter new markets efficiently and reduce lead costs.

Marketing Departments: Combining Human Expertise and Technology

How marketing teams scale efficiently: combining human expertise and automation for real impact. Practical examples and first steps included.

Efficient Transformation in Marketing: Escaping the Resource Trap

Rising demands, static teams: How to approach marketing transformation in a structured and successful way – including a real-life example.

Modular Content – Boosting Marketing Efficiency

Modular content helps marketing teams save budget and effort. Here's how to increase efficiency and consistency in communication projects.

Knowledge Retention in B2B Marketing: Methods & Tools

How to retain knowledge in B2B marketing. Practical tips on processes, tools, and learning culture. More efficiency for your team.

Using Storytelling Frameworks to Cut Through the Noise

How to increase B2B content effectiveness with structured storytelling – practical insights for immediate use

Work More Efficiently: Master System Diversity in Marketing

System diversity slows down marketing teams. Here’s how to make your infrastructure more productive and future-proof.

Structure Drives Performance: Clear Roles Ensure Content Quality

Structured teams ensure content quality: How to strengthen accountability and output in your marketing organization.

Work More Efficiently: How Clear Standards Help Marketing Teams’ Work

How marketing teams save time, ensure quality, and grow internationally with clear standards: The first step toward a scalable content factory.

How The Content Factory Solves Major Marketing Issues

Build a high-impact content team with the “Content Factory” framework—solve budget, talent & execution gaps through structured marketing processes.

Is the B2B Buying Cycle Really More Complex?

Discover why the fundamental B2B buying process remains unchanged despite new digital touchpoints, and how to leverage this for effective strategies.

How to Make Technical Content Work for Decision-Makers

Transform complex technical content into engaging, strategic insights that resonate with decision-makers in industrial, tech, and B2B sectors.

Maximizing ROI from Thought Leadership Content

Learn how to turn thought leadership content into a measurable business asset that drives trust, engagement, and conversions.

Top 5 Criteria for Choosing the Right Content in B2B Marketing

Discover the 5 key criteria for selecting the right B2B content formats. Learn how to tailor your strategy to personas, touchpoints, and goals.

AI and Cultural Expertise for Your Marketing Organization

This post explains why the right mix of technology and cultural know-how is indispensable when utilizing Artificial Intelligence.

AI Tools For Content Creator

Explore Crispy Content's AI integration strategy that enhances content creation while preserving human creativity and control.

How Our Content Marketing Strategies Drive Brand Awareness, Traffic, Leads, and Sales

Discover how our content marketing strategies drive brand awareness, boost traffic, generate leads, and improve sales outcomes.

Master the Art of Content Strategy for Business Success

Unlock the secrets to developing a content strategy that aligns with your goals, addresses audience needs, and elevates your brand authority.

Webinar: Building An AI Content Machine

Discover how AI transforms content production strategies. Register for our free webinar with AI experts Gerrit Grunert and Jens Palm on November 28th!

How Pharmaceutical Companies Optimize Their Marketing with AI

Discover in our latest blog how pharmaceutical companies can optimize their marketing retainer with the help of AI.

Webinar: Building An AI Marketing Machine

Explore the transformative power of AI in B2B marketing with our webinar "Building an AI Marketing Machine" in cooperation with Salesforce and factory42!

Mastering LinkedIn's Labyrinth: Unveiling Algorithm Secrets

Unlock LinkedIn's potential with our guide. Discover algorithm secrets, optimize content strategy, and learn about future trends.

Revolutionizing Content Creation: The 6 Best AI Tools for Writers

Discover out top 6 AI tools transforming content creation. Enhance your writing process and quality with AI technology – don't miss this opportunity!

Unleashing the Power of Ecommerce SEO

Unleash the Power of Ecommerce SEO: Fix broken links, optimize content, dominate Google rankings, and attract eager customers.

B2B Lead Generation with White Papers

Lead generation with white papers is one of the most effective sales measures in B2B business. Why? We explain that in this article!

The Content Audit - Part 2

In part two of our mini-series, we explain our 4-step road map to our successful content audit resulting in higher rankings in search engines.

The Content Audit - Part 1

In this article we show you just how important a content audit is, how SEO cannot live without good content, and why you need to check in regularly.

The Paid Media Audit - Part 2

In second article of our mini series we show you how to audit your paid media in seven thorough steps.

The Paid Media Audit - Part 1

In this article we take a look at how paid advertisement works, the different approaches of a Paid Media Audit, and which tools can help you up your game.

The CRM Audit - Part 2

In the second part of this mini-series, we'll show you how to perform a CRM audit and get more ROI from your data in seven easy steps.

The CRM Audit - Part 1

In the first part of this mini-series we explain what a CRM audit is, what the benefits are, and which tools to use.

The benefits of a successful pitch-workshop

Our idea of a good workshop consists of six outcomes that must be achieved at the end of a succesful pitch workshop. Discover them here.

Why regular agency pitches don’t work

11 reasons why agency pitches fail to do what they’re designed to do: to choose the right agency for the job – and our proven solution for it.

How to host a perfect pitch-workshop

A workshop instead of a standard pitch? In this article, we explain how to host a perfect pitch-workshop and show the benefits.

SEO For Pharma Companies: Why There is No Way Around It

Pharmaceutical companies, whose products are so in need of explanation and demand, cannot do without SEO. We show why this is so.

HubSpot History: What Made HubSpot a Success

The history of HubSpot shows how it became one of the most popular and demanded marketing software to date. Let's dive into it!

Content-Marketing For Pharma Companies

Nowadays, no pharmaceutical company can afford not to communicate with its target group. In our article, we show why this is the case.

Crispy Content® is looking for a Senior Content Team

Crispy Content® is looking for a Senior Content Strategist (m/f/d) and a Senior Project Manager (m/f/d).

Decoded: Content Marketing and SEO with Brian Dean - Part 2

The best hacks from SEO genius Brian Dean: Learn which strategies you can use to improve your ranking and create gripping online videos.

Decoded: Content Marketing and SEO with Brian Dean – Part 1

The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.

TikTok Marketing: 6 Reasons B2B Brands Should Use It

TikTok is one of the quickest growing social media platforms at the moment. We show you 6 reasons why B2B brands should use it too.

Decoded: Content Marketing with Gary Vaynerchuk – Part 2

Learning from the "Content God" - Part 2: Learn from GaryVee which social media strategies will make you successful in 2021.

Decoded: Content Marketing with Gary Vaynerchuk – Part 1

Learn from the "Content God": Find out how GaryVee reaches millions of fans with micro-content, storytelling and an authentic brand - part 2 follows.

An Entrepreneur's Guide to Social Media Management Software

Still wondering what sets social media pros apart from the rest? Social media management software they pay for. We list the ones that are worth to pay for.

Email Marketing with Noah Kagan - Part 2

Do you want to generate leads and more sales through effective email marketing? Discover tips 6 to 8 from online marketing expert Noah Kagan.

Email Marketing with Noah Kagan - Part 1

Want more leads and sales through effective email marketing? Discover the first 5 tips from online marketing expert Noah Kagan - part 2 follows.

The Customer Journey

In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the customer journey.

The Conversion Funnel

In "Content Marketing 101" Crispy Content® highlights the most important topics in Content Marketing – here we focus on the conversion funnel.

The 7 Steps SEO Audit

In this article, content marketing expert Gerrit Grunert from Crispy Content® shows how anyone can perform an SEO audit in 7 steps.

Content Marketing Decoded: Social Media Examiner – Part 2

You want to improve your performance on Facebook, Instagram, LinkedIn and TikTok? Discover 6 practical tips from Social Media Examiner Michael Stelzner.

Successful Blogging: 14 Effective Example – Part 2

Blog success factors, blog millionaires and your next steps - all this in the second part of our little series on "Successful Blogging".

Successful Blogging: 14 Effective Example – Part 1

We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!

Content Marketing Decoded: Social Media Examiner – Part 1

Looking for ideas for your marketing on Facebook, Instagram, LinkedIn and TikTok? Discover 7 practical tips from Social Media Examiner Michael Stelzner.

Content Marketing Decoded: The SEO Hacks of Neil Patel

You want to improve the search engine ranking of your website? In our series we present the most important SEO tips from digital expert Neil Patel.

FREE Online Course: “Making Content” (7 Lessons)

An online course with 7 lessons to produce high-quality digital content – quickly, easily and affordably.

10 Steps For Your Perfect Website Content Strategy – Pt. 2

A guide for content marketers who want to develop a website content strategy. The second part deals with features, structures, keywords and governance.

10 Steps For Your Perfect Website Content Strategy – Pt. 1

A two-part guide for content marketers relaunching a website. The first part deals with goals, target groups, positioning, topics and formats.

15 Content Tools We Still Use | Part 2

We present the tools we use at Crispy Content® to realize content production. Today: Content Production and Content Distribution.

15 Content Tools We Still Use | Part 1

We present the tools we use at Crispy Content® to realize content production. Today: Content Discovery and Content Planning.

Post COVID-19: Reasons Germany will be Your Next Best Market

There will be a future after COVID-19 - and it probably looks more promising in Germany than in most countries of the world. We show you why!

How to Do Content Production for Blogs with Airtable

In this detailed overview, we explain how complex content production projects can be completed with Airtable.

"Car dealerships need social media marketing"

The car industry has been severely affected by the corona crisis. Gerrit gives tips on how the crisis can be used as an opportunity with social media.

Content Marketing Agency - 10 Lessons Across 10 Years

With our ten lessons from ten years as a content marketing agency you can save time, money and stress by reading this now!

Gerrit Grunert: A HubSpot Interview with CIO Applications

What does an international company have to consider when choosing a German HubSpot partner? Gerrit Grunert reveals this in an interview. Read it now!

SEO in Real Life

Here we explain how Google works with a small, real-life theater game from our SEO workshop. Learn more here!

How To Create A Persona

Why are personas important for content marketing? How many do you need? Read about this and more in Gerrit's new book "Methodical Content Marketing".

The digital transformation of the PR Agency

How can PR agencies embrace the digital? This article by Crispy Content® reveals how PR agencies can master digital transformation in 4 easy steps.

An Interview with Sandra Harzer-Kux from Territory

Sandra Harzer-Kux, Managing Director of Germany's leading brand content agency, Territory, in an interview with Gerrit Grunert.

Campaign Management 101: Campaign Layering

Ever wondered how you can convey brand values in a more creative way across multiple platforms? This blog provides an intro campaign layering.

Methodical Content Marketing: Persona Pt. 1

What advantages does persona development have for both sales and marketing teams? What can they add to content marketing? Read more about this works.

Reputation Marketing and ROI

Reputation management has ROI? Yes! And it should be considered reputation marketing instead! How does this work? Read more in this blog to find out!

How Much Does A Content Marketing Strategy Cost?

How much does a content marketing strategy cost? Which aspects go into developing a strategy? The content experts at Crispy Content® break this down.

Mo' Money, No Problems – from Searchmetrics Summit 2017

How you can use an optimized customer journey to win over customers and many other topics in our Live Show from Searchmetrics Summit 2017!

Marketing Automation – From Persona to Personalization

Buyer personas are important, but how should you get your message across to individual users? Personalization is the key.

Checklist: Competitiveness Analysis in Content Marketing

Only those with an eye on the competitiveness can position their content marketing strategy successfully. Here’s a handy checklist.

Return On Content Marketing Investment

You’ve invested in a content marketing strategy – but has it been worth it? We show you how to calculate the ROI for your content marketing.

Conversion Optimisation in Content Marketing

In this blog post, we show you how to optimise your conversion rate within your lead generation activities.

Content Marketing: From Strategy to Campaign and Back Again

Campaigns are the beating heart of a content marketing strategy, not merely the icing on the cake. Here’s a recipe to try “at home”.

How to Find the Right Content Marketing Agency

Finding the right content marketing agency can be tricky. These are our insider tips:

Predictive Lead Scoring – A Glimpse Into the Future

Predictive lead scoring builds on traditional methods, but exploits the possibilities of modern technology much more effectively. We show, how it's done!

Big Data in Content Marketing

Here, you can learn why big data is so important to your marketing activities and how your company can best process user-generated data masses.

How to Create a Content Marketing Strategy

Those wishing to invest in content marketing require a tailored strategy. In six easy stages, we show you how to get one.

Lead Scoring: The Highest Form of B2B Marketing

We show you how to use lead scoring to evaluate potential customers more effectively and bridge the gap between marketing and sales.

Next Level Lead Nurturing

Turning leads into customers requires a care, time and a suitable strategy. Lead nurturing accelerates this process significantly.

Outstrip Your E-Commerce Competition

How can online retailers steer the purchase decisions of potential customers – in all phases of the buyer's journey?

The 3 Biggest Content Marketing Pitfalls

Bad content marketing is often marked by the same recurring errors – three of which are particularly severe.

Storytelling: Why the Brain loves Stories

Storytelling and mirror neurons? We explain how to use neuroscientific research to tell stories that will delight your customers.

7 Email Marketing Trends You Should Know

Those who allow email marketing trends to pass them by will soon be watching the competition do the same. It's essential to keep these 7 points in mind.

Conventional Marketing Doesn't Work On Millennials

Millennials have announced it loud and clear: content marketing is the best way for marketers to reach their goals.

Why insurance companies should practice content marketing

How do insurance companies integrate content marketing into their marketing strategy?

Content Marketing For Financial Services Providers

How important is content marketing to companies that deal with insurance, investment and financing and which strategies do they pursue?

Off-page analysis: Quality & quantity keywords

We’ll show you which SEO data is important for your keyword strategy and how you can benefit from your competitors’ success.

5 reasons hotel chains should practice content marketing

The Crispy Content Sector Review shows that hotel groups are still neglecting content marketing.

Six building blocks for successful localisation

We have created a checklist of the six building blocks of a high quality full service localisation.

4 reasons tour operators should practice content marketing

In our Crispy Content Sector Review we examine what companies within a specific sector can achieve with content marketing.

7 easy steps to the perfect long tail keyword

How can you improve your ranking efficiently and sustainably without spending money on it? We’ll show you how!

Storytelling competence: How to spot marketing talents

How can you even tell if an agency or freelancer can offer the required storytelling potential? We have compiled the key indicators for you!

Content Marketing on Instagram: 5 successful examples

We’ll show you how to realise your brand’s content marketing strategy using Instagram.

Content Marketing: 9 tips for a successful blog promotion

Networking, Social Media Marketing and Reposting: That's how you seed your Blog Content!

Your successful content marketing cycle in 6 steps

These 6 steps will help you develop your very own content marketing cycle.

Content Marketing Knowledge