How to Create a Marketing Agency Briefing That Truly Works

Present Your Company Clearly and Concisely

Relevant Business Model Overview

To work effectively, an agency needs a precise understanding of your business. Briefly describe what your company produces or offers, the countries and regions in which you operate, and which customer segments are most economically significant. The more specifically you outline your industry focus, sales structure, and revenue models, the better the agency can tailor concepts and actions to your real-world conditions.

B2B works differently from B2C, and so does the agency. What defines a specifics of a B2B marketing agency as a positioning partner is something we tease out.

Key Milestones and Developments

Marketing decisions are often shaped by years of development. Highlight your company’s most important turning points, such as international expansion, M&A activities, strategic realignment, leadership changes, or rebranding. This context helps the agency understand why certain topics are sensitive internally and where historical expectations exist.

Strengths and Core Competencies

A strong briefing clarifies why customers should choose your company. Summarize your unique value propositions, technical or professional expertise, service quality, and consulting strengths. Ideally, these differentiators are supported by evidence such as KPIs, independent reviews, or awards, enabling the agency to highlight these advantages in your marketing profile.

Market Positioning

Describe your role in the market: niche provider, quality leader, innovation leader, price leader, or established standard. Define whether you are considered a benchmark in certain segments or are currently building market share. This information enables the agency to align communications and campaigns with realistic perception goals and competitive situations.

Corporate Culture and Decision-Making Logic

Marketing projects often fail not because of the idea, but due to cultural misalignment. Outline how your organization works internally whether it is data driven and analytical or strongly values driven, pragmatic or strictly process oriented. Explain how decisions in marketing and management are typically made and which form of collaboration works best for your team. This helps the agency adapt its working style, cadence and communication approach.

Realistically Analyze the Starting Point

Current Marketing Challenges

A robust briefing identifies the specific problems to be solved, such as a decline in qualified leads, fragmented brand presence across international locations, overreliance on certain channels, or decreasing share of voice. The more concrete your description, the more targeted the agency’s approach can be.

Previous Approaches and Learnings

Describe the strategies, channels, and tactics you have used to date, including campaigns, content formats, trade shows, partnerships, or paid media. Share key insights: what has worked reliably, what was resource-intensive without results, and which hypotheses were confirmed or disproven. This transparency prevents the agency from repeating failed approaches.

Patterns of Success and Failure

Provide metrics that show which initiatives have been effective, such as pipeline contributions from specific campaigns, content performance along the buyer journey, or resonance in key markets. Equally important is openly addressing failures and their likely causes, such as lack of internal alignment, incorrect goal setting, unsuitable channels, or unclear positioning.

Competitive Landscape and Market Forces

A high-quality briefing includes a realistic assessment of key competitors. Identify who is relevant in your target markets, their messaging, channels, and how you differentiate. Note significant market developments, such as industry consolidation, technological shifts, or changes in customer procurement behavior.

Structured Assessment of Strengths and Risks

A concise, structured self-analysis helps the agency quickly identify opportunities and risks. Document where your company is particularly strong, perceived weaknesses, opportunities in markets, technologies, or customer experience, and external risks that could impact your activities. This assessment forms the foundation for sustainable marketing strategies.

Understand Target Audiences in Detail

Define Key Buyer Groups

B2B marketing decisions are influenced by various roles. Describe the main decision-makers and user groups your sales team interacts with, including functional roles, areas of responsibility, influence on the buying process, and typical decision cycles. This enables the agency to tailor messaging and content effectively.

Develop Representative Profiles

To clarify complex buying processes, create concise profiles of your main target groups: professional goals, responsibilities, information behavior, internal constraints, and common objections. These profiles should be based on real customer insights from sales, service, and research—not just assumptions.

Map Decision-Making Processes

A clear depiction of the decision journey helps plan actions along the entire path. Document what triggers information needs, which sources are relevant in early phases, the internal steps a project proposal goes through, and the milestones leading to a purchase decision. This allows the agency to identify the most effective communication touchpoints.

Identify Concrete Problems and Motivations

Effective B2B communication addresses real problems and needs, not abstract goals. Describe the operational and strategic challenges your target groups face, the risks they seek to avoid, and the outcomes they must demonstrate to their stakeholders. These insights are the basis for content perceived as genuine support rather than advertising.

Prioritize Relevant Channels and Formats

Summarize which touchpoints are most important in your target groups’ daily routines: trade media, search engines, industry platforms, trade shows, social networks, or direct outreach. Note which formats have been well received, such as articles, webinars, use cases, or comparative studies. This enables the agency to plan across media and formats without investing in low-impact channels.

Formulate Clear, Measurable Objectives

Set Clearly Defined Outcome Goals

An effective briefing describes not just activities but desired outcomes. Specify the results you expect, such as increasing qualified leads in certain markets, boosting brand preference in defined segments, or enhancing visibility in a specific topic area. Make these goals concrete and time-bound so the agency can build its strategy accordingly.

Clarify Priority and Sequence of Objectives

Marketing leaders often pursue multiple objectives simultaneously: short-term lead generation, medium-term brand building, long-term thought leadership. A good briefing makes clear which goals take precedence and which are secondary, preventing overloaded initiatives and diluted KPIs.

Define Success Criteria

Specify how you will measure the success of the agency collaboration. This may include quantitative metrics such as pipeline contribution, lead quality, or reach in key segments, as well as qualitative indicators like improved brand perception, more consistent communication across countries, or smoother internal processes. Early clarification of these criteria simplifies later evaluation.

Set Key Milestones and Timelines

Marketing projects progress through phases with different deliverables. Identify key milestones, such as strategy development, concept approval, campaign rollouts, international launches, or evaluation. Clear deadlines for interim results help with realistic resource planning and managing internal expectations.

Describe Metrics and Data Access

A professional briefing clarifies what data foundation is available to your team and which metrics are relevant to you. This includes CRM data, marketing automation, web analytics, campaign tracking, and sales reports. When the agency understands which KPIs you already use and how reporting processes are structured, it can develop measurement frameworks that integrate seamlessly into your existing systems.

Specify Scope of Services and Working Mode

Scope of Required Support

Clearly state where you need external support, from strategic consulting and concept development to content production and ongoing campaign management. Indicate which tasks will remain in-house and where you prefer a co-creation model. This avoids duplication and clarifies responsibilities.

Creative Guidelines and Expectations

Define the creative latitude for the agency. Explain whether you seek evolutionary development of existing assets or deliberately provocative impulses. Share examples of communication approaches you consider successful, as well as those unsuitable for your organization. This establishes a shared understanding of style, tone, and risk appetite.

Technical Requirements and Systems

Marketing activities must fit into existing system landscapes. Describe the platforms you use—CRM, marketing automation, CMS, email tools, event platforms—and relevant interfaces, data flows, and compliance requirements. This enables the agency to develop technically feasible solutions that align with your workflows.

Languages and Regional Requirements

For international companies, multilingualism is essential. Specify which languages and markets are prioritized and how regional specifics should be addressed. Explain whether local adaptations are planned and how these will be managed. This allows translation and localization processes to be integrated from the outset.

Accessibility and Usability Requirements

Digital communication must be accessible to diverse user groups. If you have specific requirements for accessibility, usability, or technical performance, state them clearly in the briefing—such as contrast, readability, navigation, or mobile scenarios. This ensures the agency can meet legal and internal standards from the start.

Define Rules and Framework Conditions

Transparent Budget Framework

A realistic budget is essential for actionable proposals. Indicate your investment range, how the budget is allocated (consulting, creative, media, production), and under what circumstances it can be expanded. This clarity prevents unrealistic concepts and enables serious prioritization.

Timeline and Deadlines

Specify when results are expected and which external factors affect your schedule, such as product launches, trade shows, quarterly targets, or internal planning cycles. Clear critical dates help the agency plan resources and anticipate bottlenecks.

Stakeholders and Roles

Marketing projects succeed when responsibilities are clear. List who is responsible for which topics, who makes content decisions, who handles legal review, and who oversees the project. Also indicate how international units are involved. This enables the agency to engage the right contacts and streamline coordination.

Approval Processes

Describe how proposals, content, and campaigns are approved internally, including the number of review rounds, involved departments, legal requirements, and typical turnaround times. The clearer these processes, the more accurately timelines can be planned and the lower the risk of delays.

Internal Restrictions and Guidelines

A professional briefing openly states which boundaries must not be crossed, including legal requirements, contractual obligations, industry regulations, internal policies, or compliance rules. Also note technical limitations and organizational restrictions that may affect the scope of certain activities.

Ensure Consistent Brand Presence

Explain Visual Guidelines

To ensure brand consistency, provide the agency with all relevant design specifications: logo versions, color palettes, typography, layout principles, and imagery. Clarify which elements are fixed and where creative flexibility exists. Documented examples help avoid misunderstandings.

Define Language and Tone of Voice

Language shapes your brand as much as visuals. Describe your brand’s voice: factual or inspiring, technical or accessible, formal or conversational. Specify preferred terminology, phrases to avoid, and how to address your target groups. This enables the agency to create content that is both precise and brand-compliant.

Behavioral Guidelines and Sensitive Areas

For sensitive topics, it is important to define clear boundaries. State which communication approaches are off-limits, such as competitor comparisons, controversial social issues, or exaggerated claims. Examples of problematic wording or imagery from the past are also helpful.

Leverage Existing Materials

A structured briefing references existing content and materials that can be reused or updated, such as presentations, product documents, whitepapers, references, videos, or visuals. The more access the agency has to these resources, the more efficiently it can build on them and avoid redundancies.

Provide Documented Brand Standards

If formal brand documents exist, they should be included in the briefing—covering design, tone of voice, naming, or campaign architecture. Centralized, up-to-date documentation gives all parties confidence and reduces coordination effort.

Make Decision Criteria Transparent

Criteria for Agency Selection

If the briefing is part of an agency selection process, disclose your decision criteria early. These may include expertise, industry experience, strategic thinking, execution strength, team composition, cultural fit, and the ability to communicate complex topics clearly. This helps agencies present their strengths effectively.

Weighting of Quality, Speed, and Cost

Every pitch process involves balancing different priorities. Clarify which aspects are most important to your organization: strategic depth, creative originality, scalability, speed of execution, or cost efficiency. Transparent weighting makes it easier to compare proposals and set clear priorities.

Requirements for Presentations and Materials

If you expect a presentation, specify the format, scope, and depth required. Indicate whether you want a strategic approach with sample actions or detailed campaign concepts, and whether analyses, budgets, or timelines should be included.

Format and Setting for Presentations

Describe how agencies should present their proposals: in person or remotely, duration, and number of participants. Specify which agency roles should be present, such as strategy, creative, consulting, or technical implementation. This allows all parties to prepare effectively.

Outline the Decision-Making Process

A professional briefing concludes with a clear overview of next steps. Explain how the selection process is structured, who makes the final decision, planned interim steps, and when feedback can be expected. This transparency is essential for a partnership-based collaboration.

Conclusion for B2B Marketing Practice

A carefully crafted briefing is not a formality but a strategic tool. It distills company reality, market context, and objectives so that a marketing agency can work precisely, creatively, and cost-effectively. Marketing leaders who present their situation in a structured way lay the foundation for robust strategies, reliable concepts, and a collaboration that conserves resources and measurably contributes to business success.

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AI Content Audit: Workflow, Costs & Real Results 2026. Discover our 4-phase process—from crawling to gap analysis. Start optimizing today!

Content Production Agency 2026: AI + Human Over Volume

Content Production Agency 2026: AI + human expertise over mass output. Create content that stands out from AI slop. Discover how →

Content Freshness 2026: Rankings & AI Visibility

Outdated content kills your rankings & AI visibility. Get the data, mechanics, and step-by-step system to keep both channels performing.

AI Referral Traffic 2026: Data, Impact & Strategy

AI Referral Traffic 2026: +206% growth, 2.5× more visits from ChatGPT recommendations. Six studies, real data & a clear strategy to boost your traffic.

Chatbot Disclosure Rules: What Applies from August 2026

AI chatbot disclosure requirements from August 2026: notice texts, checklist & fines under Art. 50 EU AI Act. Start your AI transparency check now.

AI Cyberattack: GPT-5.6 Sol Hacks Hugging Face

GPT-5.6 Sol breaks out of its sandbox and autonomously hacks Hugging Face. Discover the full attack chain, risks, and how to protect your AI systems.

LLMO: How to Get Visible in AI Answers

How B2B companies get cited in answers from ChatGPT, Gemini and Perplexity – with proven levers instead of hype. LLMO explained clearly and simply.

AI Content Compliance: AI Labeling Rules Starting 2026

AI Content Compliance: AI labeling requirements from 2026 – obligations, processes & costs. Learn how marketing teams operationalize EU AI Act Art. 50.

Content Repurposing: One Asset, Dozens of Formats

Content repurposing: one asset, dozens of formats. Build a pipeline that multiplies your reach—without creating new content. Learn how to scale smarter.

Building Topical Authority: How It Works

Build topical authority with pillar pages, topic clusters & internal linking. Learn how smart content architecture drives sustainable rankings. Start now!

Structured Data for AI Visibility in 2026

Structured data for AI visibility in 2025: JSON-LD, Knowledge Graph & llms.txt – get your brand featured in generative answers. Learn how!

Embedding Content Strategy at the Board Level: Here's How

Anchor content strategy at the executive level: proven frameworks, persuasion paths & actionable steps to secure buy-in and budget confidence.

Product-Led Content in SaaS Marketing

Product-led content combines SEO reach with product usage—built for SaaS teams that need pipeline, not impressions. Learn how to drive real growth.

Building AI Infrastructure for Brand Knowledge

Build AI infrastructure for brand knowledge: Make your brand context machine-readable with RAG, knowledge bases & content modeling. Learn how today.

AI Brand Voice: Building Your Brand Voice for LLMs

Build your AI Brand Voice: Make your brand voice machine-readable with clear guidelines, real examples, and the right training. Get started now!

Programmatic SEO: A Scalable Long-Tail Strategy

Programmatic SEO: Learn how templates and data generate thousands of long-tail pages that systematically build topical authority and organic traffic.

AI Overviews: SEO Strategies to Combat Traffic Loss

AI Overviews cut click-through rates by up to 58%. Discover how to protect your SEO traffic with smart content restructuring. Start optimizing now!

Content Governance: Your Essential Matrix Checklist

Content Governance in Matrix Organizations: Checklist with RACI, decision rights & escalation paths for consistent content production. Get started now!

Topic Clusters: How This Content Strategy Works in 2026

Build a content architecture that ranks in search engines & AI answers. Learn how topic clusters outperform single posts in 2026. Start now!

AI Audio Tools 2026: Speech, Music & Editing Compared

AI Audio Tools 2026: ElevenLabs, Suno & Descript compared – with cost breakdown, license check & implementation plan. Find your perfect fit now!

How to Create a Style Guide That Scales Your Brand Voice

Create a style guide that scales your brand voice—with clear rules for teams, agencies & AI tools. Learn how to get started now.

Content Operating Model: Your Scalable Ops Checklist

Content Operating Model: 22-point checklist for scalable content operations – roles, workflows, tools & KPIs. Build your framework now!

Brand Integration After M&A: How to Avoid Losing Visibility

523 days to recover from a domain migration: Learn how to protect your organic visibility during post-M&A brand consolidation.

LLM Visibility: How to Measure & Manage AI Visibility

LLM Visibility: Learn how to measure & boost your brand's presence in ChatGPT, Perplexity & Gemini. Get our proven 5-step framework now!

Global Voice Guide: Adapting Your Brand Voice Locally

Global Voice Guide: Adapt your brand voice locally with modular architecture, clear guidelines & measurable ROI. Start building consistency today!

Public Sector Marketing: Communication on a Tight Budget

Public sector marketing: data-driven strategies for high-impact communication on a tight budget. Practical, transferable insights – discover how to do more with...

Social Media Automation Tools 2026 Compared

Social Media Automation Tools 2026: Compare 3 categories with scoring matrix, credit limits & cost-per-post breakdown. Find your perfect fit now!

Invisible Labor Behind AI: Who Keeps the Systems Running

Millions work in precarious conditions to train AI systems. Who they are, what they earn – and what it means for your marketing. Learn more now.

Agency Market 2026: Key Figures, Pressures & Growth Levers

Agency Report DACH 2026: 264 agency leaders share hard data on budget pressure, AI disruption & pricing – plus actionable recommendations. Get the insights ...

The Problem with Unowned B2B Content

Why lack of content ownership weakens B2B brands—and how to regain control, consistency, and trust.

Why One Content Flaw Can Undermine Your Brand Experience

A content flaw can weaken your brand experience. Learn how to ensure clarity, consistency, and trust in B2B.

Why Publishing Isn’t the Finish Line

Why Content Is Never “Finished”: How B2B Companies Keep Content Up to Date and Drive Better Results

Artificial Intelligence Puts Corporate Content Under the Microscope

AI exposes weak content. Discover why structured content is the foundation for digital transformation and scalable content marketing.

Complexity in B2B Communication: Why Clarity Drives Revenue

Complex B2B messages lose deals. Discover how clearer communication builds trust, improves understanding, and ultimately drives revenue growth.

Sustainable Growth in B2B: Why It Begins Only After the Deal Is Closed

Discover why real B2B revenue often begins after the deal is closed and how post-sales strategies drive sustainable growth.

From Visibility to Trust: Why B2B Brands Must Rethink Their Approach Now

B2B marketing is facing a turning point: Learn why trust is becoming the new currency for sustainable growth.

When Artificial Intelligence Falters: What Businesses Need to Know

AI models are losing stability. Find out how companies can secure marketing processes and develop strategies for 2026.

Content as a Competitive Advantage in the Age of AI

How companies turn content into a competitive advantage in the age of AI through strategic orchestration, governance, and structural clarity.

Turning Existing Content into Measurable Success

Learn how companies transform content into sustainable multi-channel strategies and increase reach, ROI, and impact with existing content.

A Shared Language for Consistent Brand Communication

Discover how a shared terminology strengthens brand communication, content, and CX and which steps truly matter.

Content Overload and Attention: Why Systems Make the Difference

Content overload meets limited attention: how structured systems strengthen brand communication and marketing efficiency.

Why Companies Need More Than Just a Content Strategy

Strategies alone aren’t enough: A content system delivers sustainable marketing success. Here’s how to make it happen.

The Hidden Costs of Unstructured Content Management

Missing content management processes lead to high long-term costs. How unstructured work builds content debt and how to avoid it.

Staying Visible in the Age of AI: Mastering Dual-Audience Content

How brands can simultaneously reach humans and AI systems with dual-audience content to safeguard their visibility.

The Epic Split: Why B2B and Brand Are Not Opposites

Creative B2B branding that builds relevance, attention and trust. Why brand, culture and emotions matter in modern B2B marketing.

Strategically Designing Topic Worlds for Personal Brands in B2B

How topic worlds for personal brands in B2B drive clarity, reach, and impact.

AI Competence Over Tool Overkill: The Path to True Content Excellence

How content expertise takes brand communication to the next level — with practical, actionable recommendations.

Service-as-a-Software: When the Machine Does the Job

Automated AI services are redefining B2B marketing: greater efficiency, new governance challenges — everything you need to know.

1,000 AI Agents And One Employee

Discover how AI agents are reshaping organizations and how to bridge the gap between technology and your workforce.

The End of Inbound Marketing as We Know It

Why inbound marketing is reaching its limits for B2B service providers and which channels decision-makers truly use today.

AI Assistants vs. AI Agents: The New Autonomy

How autonomous AI agents and no-code platforms are automating marketing processes and unlocking new potential.

Why Reach Alone No Longer Convinces

Platform rules end mass outreach: Why content strategies are now the key differentiator in B2B marketing.

Agents, Not Ads: Browsers Are Transforming Marketing Strategies

Agent-based browsers are disrupting traditional content strategies. Discover how organizations can adapt and capitalize on emerging opportunities.

How AI Competence Is Becoming a Corporate Imperative

The AI Act requires companies to develop the AI skills of their own employees from 2025. Here's how they can succeed.

The Signal in The Noise: How Brands Ensure Relevance And Impact

How content marketing works despite the digital noise: strategies for agencies, companies, and decision-makers in the digital age.

Why Most AI Tests Don’t Deliver Reliable Results

Why "AI experts" should stop spreading misinformation: a realistic comparison between research and AI tools.

How Products Become Content Engines For B2B Brands

How B2B brands are leveraging product-driven content for innovative brand communication and activating communities.

Generative AI: A Crisis of Trust for Agencies and Enterprises

How AI-driven errors are reshaping agency workflows and which methods secure trust and quality. Deloitte case study, trends, and practical tips.

Google Update: Removal of &num=100 and Its Impact on SEO Tools

Google Update 2025: The deactivation of &num=100 transforms SEO tools, reporting, and AI data. Here’s how industries and businesses are responding.

B2B Reach: Strategic Partnerships over Content Production Lines

How brands gain visibility: Partnerships and user-generated content are replacing traditional content strategies in B2B. Learn more now.

Germany’s Data Protection Utopia: A Basement Full of Illusions

Germany’s data protection utopia: Why basement LLMs are pure illusion – and how pragmatic rules can safeguard innovation and competitiveness.

Content Strategy for Strong Brand Perception

Discover how strategic content shapes brand perception, strengthens loyalty, and drives measurable growth across all channels.

Enablement for Marketing Teams: Securing the Future with AI Competence

Enablement equips marketing teams for AI and digitalization. Discover how structured development enables real transformation.

Content Strategy 2025: Uniting Quality and AI in Marketing

How companies use AI, content audits, and governance to implement sustainable content strategies and avoid content chaos.

GPT-5 in Practice: What the Data Says About Content Quality

GPT-5 testing proves fewer errors and more consistency. Discover how your content production can benefit today.

Achieve Greater Reach with Existing Content

How companies can achieve greater reach and efficiency by leveraging existing content—complete with real-world examples and a step-by-step guide.

Digital Trust: Standing Out from Generic Content with Quality

Strengthen digital trust: How companies can win with quality and transparency instead of generic AI content. Tips and real-world examples.

Cultural Adaptation: Successful International Brand Communication

Cultural adaptation boosts the impact of international marketing campaigns. How can it be achieved in practice? Expert insights & best practices.

Communication Challenge: Making Expertise Visible in B2B Marketing

Discover how companies can make their expertise visible in brand communication and optimize their B2B marketing strategy.

AI Marketing Consulting: Automation in the MarTech Ecosystem

AI marketing consulting, no-code platforms & workflow automation: Achieve a smart transformation in the MarTech ecosystem.

Clear ROI: Controlling Marketing Budgets with Metrics

Marketing clarity: How to secure budgets with KPIs and prove impact. Practical, data-driven, and tailored for marketing decision-makers.

Demand Gen Before the Comparison Phase: Gaining a Competitive Edge

Discover how early-stage demand generation empowers B2B brands to enter new markets efficiently and reduce lead costs.

Marketing Departments: Combining Human Expertise and Technology

How marketing teams scale efficiently: combining human expertise and automation for real impact. Practical examples and first steps included.

Efficient Transformation in Marketing: Escaping the Resource Trap

Rising demands, static teams: How to approach marketing transformation in a structured and successful way – including a real-life example.

Modular Content – Boosting Marketing Efficiency

Modular content helps marketing teams save budget and effort. Here's how to increase efficiency and consistency in communication projects.

Knowledge Retention in B2B Marketing: Methods & Tools

How to retain knowledge in B2B marketing. Practical tips on processes, tools, and learning culture. More efficiency for your team.

Using Storytelling Frameworks to Cut Through the Noise

How to increase B2B content effectiveness with structured storytelling – practical insights for immediate use

Work More Efficiently: Master System Diversity in Marketing

System diversity slows down marketing teams. Here’s how to make your infrastructure more productive and future-proof.

Structure Drives Performance: Clear Roles Ensure Content Quality

Structured teams ensure content quality: How to strengthen accountability and output in your marketing organization.

Work More Efficiently: How Clear Standards Help Marketing Teams’ Work

How marketing teams save time, ensure quality, and grow internationally with clear standards: The first step toward a scalable content factory.

How to Make Technical Content Work for Decision-Makers

Transform complex technical content into engaging, strategic insights that resonate with decision-makers in industrial, tech, and B2B sectors.

Maximizing ROI from Thought Leadership Content

Learn how to turn thought leadership content into a measurable business asset that drives trust, engagement, and conversions.

AI and Cultural Expertise for Your Marketing Organization

This post explains why the right mix of technology and cultural know-how is indispensable when utilizing Artificial Intelligence.

How to host a perfect pitch-workshop

A workshop instead of a standard pitch? In this article, we explain how to host a perfect pitch-workshop and show the benefits.

HubSpot History: What Made HubSpot a Success

The history of HubSpot shows how it became one of the most popular and demanded marketing software to date. Let's dive into it!

Decoded: Content Marketing and SEO with Brian Dean – Part 1

The best hacks from SEO genius Brian Dean: Learn which strategies work best for content marketing, PR and landing pages.

Successful Blogging: 14 Effective Example – Part 1

We have collected 14 blog examples that have been successful over the last six years. And we have investigated why this is so. Here comes part 1!

How to Do Content Production for Blogs with Airtable

In this detailed overview, we explain how complex content production projects can be completed with Airtable.

Content Marketing Knowledge